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person:"Drèze, Xavier"
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Search: subject_exact:"Customer lifetime value"
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Customer acquisition
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Drèze, Xavier
Kumar, V.
37
Madhani, Pankaj M.
16
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15
Skiera, Bernd
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From Little's law to marketing science : essays in honor of John D.C. Little
1
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
1
Quantitative Marketing and Economics
1
Quantitative marketing and economics : QME
1
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ECONIS (ZBW)
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Moving from customer lifetime value to customer equity
Drèze, Xavier
;
Bonfrer, Andre
- In:
From Little's law to marketing science : essays in …
,
(pp. 85-125)
.
2016
Persistent link: https://www.econbiz.de/10011436073
Saved in:
2
Moving from customer lifetime value to customer equity
Drèze, Xavier
;
Bonfrer, Andre
- In:
Quantitative marketing and economics : QME
7
(
2009
)
3
,
pp. 289-320
Persistent link: https://www.econbiz.de/10003913766
Saved in:
3
Moving from customer lifetime value to customer equity
Drèze, Xavier
;
Bonfrer, André
- In:
Quantitative Marketing and Economics
7
(
2009
)
3
,
pp. 289-320
Persistent link: https://www.econbiz.de/10005048574
Saved in:
4
An empirical investigation of the impact of communication timing on customer equity
Drèze, Xavier
;
Bonfrer, Andre
- In:
Journal of interactive marketing : a quarterly …
22
(
2008
)
1
,
pp. 36-50
Persistent link: https://www.econbiz.de/10003736334
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