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person:"Fritz, Wolfgang"
~isPartOf:"ERIM report series research in management"
~isPartOf:"Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences"
~isPartOf:"Working papers / Department of Economics"
~person:"Brynjolfsson, Erik"
~person:"Knittel, Christopher R."
~person:"Laibson, David I."
~person:"Majumdar, Sumit Kumar"
~person:"Quaglione, Davide"
~person:"Tucker, Catherine"
~subject:"Consumer behaviour"
~subject:"Institutional change"
~subject:"Lohn"
~subject:"Network economics"
~subject:"Social web"
~subject:"Subvention"
~subject:"USA"
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Consumer behaviour
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Fritz, Wolfgang
Brynjolfsson, Erik
Knittel, Christopher R.
Laibson, David I.
Majumdar, Sumit Kumar
Quaglione, Davide
Tucker, Catherine
Braun, Michael
7
Hauser, John R.
7
Economides, Nicholas
6
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Liberali, Guilherme
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5
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4
Goldfarb, Avi
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Iyengar, Radha
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Krug, Barbara
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Stremersch, Stefan
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Chan, Tat
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Dolfsma, Wilfred
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Gopinath, Shyam
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Dellaert, Benedict G. C.
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Desai, Preyas S.
2
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2
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ERIM report series research in management
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
Working papers / Department of Economics
Working paper / National Bureau of Economic Research, Inc.
15
NBER working paper series
12
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6
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4
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Entrepreneurship, theory and practice : ET & P
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Handbook of the economics of marketing : Volume 1
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Human relations
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Institut für Wirtschaftswissenschaften der Technischen Universität Braunschweig
1
Interaktives Marketing
1
International journal of industrial organization
1
Internet-Marketing : Perspektiven und Erfahrungen aus Deutschland und den USA
1
Internet-Marketing : marktorientiertes E-Business in Deutschland und den USA
1
Journal of banking & finance
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Journal of business venturing
1
Journal of competition law & economics
1
Journal of financial economics
1
Journal of industry, competition and trade
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Luxury marketing : a challenge for theory and practice
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MIT Sloan Research Paper
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MSI reports : working paper series
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Management science : journal of the Institute for Operations Research and the Management Sciences
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Massachusetts Institute of Technology Department of Economics working paper series : working paper
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NET Institute Working Paper
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Quantitative marketing and economics : QME
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ECONIS (ZBW)
13
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1
Social advertising effectiveness across products : a large-scale field experiment
Huang, Shan
;
Aral, Sinan
;
Hu, Yu Jeffrey
;
Brynjolfsson, Erik
- In:
Marketing science : the marketing journal of the …
39
(
2020
)
6
,
pp. 1142-1165
Persistent link: https://www.econbiz.de/10012405755
Saved in:
2
Advertising to early trend propagators : evidence from Twitter
Lambrecht, Anja
;
Tucker, Catherine
;
Wiertz, Caroline
- In:
Marketing science : the marketing journal of the …
37
(
2018
)
2
,
pp. 177-199
Persistent link: https://www.econbiz.de/10011864708
Saved in:
3
A new method of measuring online media advertising effectiveness : prospective meta-analysis in marketing
Liberali, Gui
;
Urban, Glen
;
Dellaert, Benedict
;
Tucker, …
-
2016
Persistent link: https://www.econbiz.de/10011643144
Saved in:
4
Frontiers: how effective is third-party consumer profiling? : evidence from field studies
Neumann, Nico
;
Tucker, Catherine
;
Whitfield, Timothy
- In:
Marketing science : the marketing journal of the …
38
(
2019
)
6
,
pp. 918-926
Persistent link: https://www.econbiz.de/10012147182
Saved in:
5
How does the use of trademarks by third-party sellers affect online search?
Chiou, Lesley
;
Tucker, Catherine
- In:
Marketing science : the marketing journal of the …
31
(
2012
)
5
,
pp. 819-837
Persistent link: https://www.econbiz.de/10009665095
Saved in:
6
Implications of "online display advertising : targeting and obtrusiveness"
Goldfarb, Avi
;
Tucker, Catherine
- In:
Marketing science : the marketing journal of the …
30
(
2011
)
3
,
pp. 413-415
Persistent link: https://www.econbiz.de/10009160804
Saved in:
7
Discussion of "online display advertising : targeting and obtrusiveness" by Avi Goldfarb and Catherine Tucker
Matwyshyn, Andrea M.
- In:
Marketing science : the marketing journal of the …
30
(
2011
)
3
,
pp. 409-412
Persistent link: https://www.econbiz.de/10009160811
Saved in:
8
When is less more, and how much more? : thoughts on the psychological and economic implications of online targeting and obtrusiveness
Lodish, Leonard M.
;
Reed II, Americus
- In:
Marketing science : the marketing journal of the …
30
(
2011
)
3
,
pp. 405-408
Persistent link: https://www.econbiz.de/10009160814
Saved in:
9
Online display advertising : targeting and obtrusiveness
Goldfarb, Avi
;
Tucker, Catherine
- In:
Marketing science : the marketing journal of the …
30
(
2011
)
3
,
pp. 389-404
Persistent link: https://www.econbiz.de/10009160816
Saved in:
10
Stuck in the adoption funnel : the effect of interruptions in the adoption process on usage
Lambrecht, Anja
;
Seim, Katja
;
Tucker, Catherine
- In:
Marketing science : the marketing journal of the …
30
(
2011
)
2
,
pp. 355-367
Persistent link: https://www.econbiz.de/10009006825
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