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person:"Fritz, Wolfgang"
~language:"eng"
~person:"Große Holtforth, Dominik"
~person:"Kollmann, Tobias"
~subject:"Consumer behaviour"
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Fritz, Wolfgang
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Luxury marketing : a challenge for theory and practice
1
Marketing : ZFP ; journal of research and management
1
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ECONIS (ZBW)
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Influencing user attitudes by managing online brand communication in e-shops
Kollmann, Tobias
;
Suckow, Christina
- In:
Marketing : ZFP ; journal of research and management
34
(
2012
)
1
,
pp. 40-54
Persistent link: https://www.econbiz.de/10009514753
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Luxury marketing in the age of cheap : an exploratory survey on consumer behavior in online shopping clubs
Fritz, Wolfgang
;
Gülow, Wencke
- In:
Luxury marketing : a challenge for theory and practice
,
(pp. 187-205)
.
2013
Persistent link: https://www.econbiz.de/10009667676
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