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person:"Fritz, Wolfgang"
~person:"Balmer, John M. T."
~person:"Vrontis, Demetris"
~subject:"Relationship marketing"
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Relationship marketing
Marketingmanagement
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Fritz, Wolfgang
Balmer, John M. T.
Vrontis, Demetris
Bruhn, Manfred
17
Homburg, Christian
17
Kumar, V.
15
Terho, Harri
9
Grönroos, Christian
8
Verhoef, Peter C.
8
Bauer, Hans H.
7
Palmatier, Robert W.
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Wilde, Klaus D.
7
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6
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Kleinaltenkamp, Michael
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Neslin, Scott A.
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Quach, Sara
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Stango, Victor
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Casidy, Riza
5
Finne, Åke
5
Gupta, Sunil
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Hippner, Hajo
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Krafft, Manfred
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Ormrod, Robert P.
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Petersen, J. Andrew
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Ratten, Vanessa
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Schumann, Jan Hendrik
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Sheth, Jagdish N.
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Ahlert, Dieter
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Bjerre, Mogens
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Gebhardt-Seele, Stephan
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Ekonomski pregled
1
European journal of marketing : EJM
1
International journal of globalisation and small business : IJGSB
1
Journal for international business and entrepreneurship development
1
Journal of marketing communications
1
World review of entrepreneurship, management and sustainable development
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ECONIS (ZBW)
6
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1
Examining the role of social CRM capability in online marketing communication
Chatterjee, Sheshadri
;
Chaudhuri, Ranjan
;
Vrontis, Demetris
- In:
Journal of marketing communications
29
(
2023
)
2
,
pp. 118-136
Persistent link: https://www.econbiz.de/10014232467
Saved in:
2
Corporate heritage brands, augmented role identity and customer satisfaction
Balmer, John M. T.
;
Chen, Weifeng
- In:
European journal of marketing : EJM
51
(
2017
)
9/10
,
pp. 1510-1521
Persistent link: https://www.econbiz.de/10011755156
Saved in:
3
Innovative marketing behaviour determinants in wine SMEs : the case of an Italian wine region
Contò, Francesco
;
Fiore, Mariantonietta
;
Vrontis, Demetris
- In:
International journal of globalisation and small …
7
(
2015
)
2
,
pp. 107-124
Persistent link: https://www.econbiz.de/10011533833
Saved in:
4
Cause-related marketing and strategic agility : an integrated framework for gaining the competitive advantage
Christofi, Michael
;
Kaufmann, Hans Rüdiger
;
Vrontis, …
- In:
World review of entrepreneurship, management and …
9
(
2013
)
4
,
pp. 518-542
Persistent link: https://www.econbiz.de/10010230100
Saved in:
5
Environmental analysis as a means to customer satisfaction: the case of Starbucks in Cyprus
Vrontis, Demetris
;
Kogetsidis, Harry
- In:
Journal for international business and entrepreneurship …
3
(
2006/08
)
3/4
,
pp. 188-204
Persistent link: https://www.econbiz.de/10003771027
Saved in:
6
Mass customisation and the clothing industry
Vignali, Claudio
;
Vrontis, Demetris
;
Vronti, Peri D.
- In:
Ekonomski pregled
55
(
2004
)
5/6
,
pp. 502-512
Persistent link: https://www.econbiz.de/10002155289
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