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person:"Fritz, Wolfgang"
~person:"Barnes, Stuart J."
~person:"Jung, Timothy"
~person:"Loureiro, Sandra Maria Correia"
~subject:"Customer satisfaction"
~subject:"Virtuelle Realität"
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Customer satisfaction
Virtuelle Realität
Electronic Commerce
47
Internet
45
Online-Marketing
43
Internet marketing
39
Consumer behaviour
35
Konsumentenverhalten
35
Social Web
34
Social web
34
E-commerce
33
Deutschland
28
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27
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26
Brand management
18
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18
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15
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15
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15
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14
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14
Online-Handel
14
Relationship marketing
14
Brand image
12
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12
Theorie
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Theory
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marketing
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10
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10
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9
Erfolgsfaktor
8
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7
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7
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6
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6
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6
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English
19
German
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Fritz, Wolfgang
Barnes, Stuart J.
Jung, Timothy
Loureiro, Sandra Maria Correia
Castronova, Edward
23
Bauer, Hans H.
9
Usman, Osly
9
Quach, Sara
8
Wagner, Gert G.
8
Bell, Mark W.
7
Flavián Blanco, Carlos
7
Law, Chun Hung Roberts
7
Parayitam, Satyanarayana
7
Ruyter, Ko de
7
Thaichon, Paramaporn
7
Xu, Xun
7
Carlson, Jamie
6
Falk, Tomas
6
Fang, Yulin
6
Hammerschmidt, Maik
6
Jebarajakirthy, Charles
6
Leimeister, Jan Marco
6
Papagiannidis, Savvas
6
Román, Sergio
6
Sajad Rezaei
6
Ye, Qiang
6
Ba, Sulin
5
Baier, Daniel
5
Bang, Nguyen
5
Bilgihan, Anil
5
Bruhn, Manfred
5
Camilleri, Mark Anthony
5
Chung, Namho
5
Dwivedi, Yogesh Kumar
5
George, Ajimon
5
Goldfarb, Avi
5
Izogo, Ernest Emeka
5
Kundu, Sukanya
5
Lederman, Mara
5
Meel, Dr. Pankaj
5
Park, Jungkun
5
Priddat, Birger P.
5
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International XR Conference / Annual conference <7., 2022, Lissabon>
1
Technische Universität Braunschweig / Institut für Marketing
1
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Technological forecasting & social change : an international journal
4
Institut für Wirtschaftswissenschaften der Technischen Universität Braunschweig
2
Journal of business research : JBR
2
Progress in IS
2
AP
1
Berichte des Instituts für Wirtschaftswissenschaften der Technischen Universität Braunschweig
1
International journal of business performance management
1
International journal of consumer studies
1
International journal of contemporary hospitality management
1
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
1
Journal of hospitality marketing & management
1
Journal of promotion management : JPM
1
Journal of promotion management : innovations in planning and applied research
1
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
1
Psychology & marketing
1
Springer Proceedings in Business and Economics
1
Springer eBook Collection / Business and Management
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SpringerLink / Bücher
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Technische Universität Braunschweig - Institut für Marketing - Arbeitsberichte
1
World review of entrepreneurship, management and sustainable development
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ECONIS (ZBW)
21
USB Cologne (business full texts)
1
USB Cologne (EcoSocSci)
1
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1
Virtual reality marketing and customer advocacy : transforming experiences from story-telling to story-doing
Regt, Anouk de
;
Plangger, Kirk
;
Barnes, Stuart J.
- In:
Journal of business research : JBR
136
(
2021
),
pp. 513-522
Persistent link: https://www.econbiz.de/10012663249
Saved in:
2
Framework for success of online brand management : a systematic literature review
Bilro, Ricardo Godinho
;
Loureiro, Sandra Maria Correia
- In:
World review of entrepreneurship, management and …
12
(
2016
)
2/3
,
pp. 300-317
Persistent link: https://www.econbiz.de/10011573434
Saved in:
3
Exploring online customer engagement with hospitality products and its relationship with involvement, emotional states, experience and brand advocacy
Bilro, Ricardo Godinho
;
Loureiro, Sandra Maria Correia
; …
- In:
Journal of hospitality marketing & management
28
(
2019
)
2
,
pp. 147-171
Persistent link: https://www.econbiz.de/10012176591
Saved in:
4
Exploring tourists' virtual reality-based brand engagement : a uses-and-gratifications perspective
Rather, Raouf Ahmad
;
Hollebeek, Linda D.
;
Loureiro, …
- In:
Journal of travel research : a quarterly publication of …
63
(
2024
)
3
,
pp. 606-624
Persistent link: https://www.econbiz.de/10014582360
Saved in:
5
Cyber-mavens and online flow experiences : evidence from virtual worlds
Barnes, Stuart J.
;
Pressey, Andrew D.
- In:
Technological forecasting & social change : an …
111
(
2016
),
pp. 285-296
Persistent link: https://www.econbiz.de/10011611963
Saved in:
6
Virtual atmosphere : the effect of pleasure, arousal, and delight on word-of-mouth
Loureiro, Sandra Maria Correia
;
Ribeiro, Lara
- In:
Journal of promotion management : JPM
20
(
2014
)
4
,
pp. 452-469
Persistent link: https://www.econbiz.de/10010489058
Saved in:
7
Gathering pre-purchase information for a cruise vacation with virtual reality : the effects of media technology and gender
Martínez-Molés, Víctor
;
Jung, Timothy
; …
- In:
International journal of contemporary hospitality management
34
(
2022
)
1
,
pp. 407-429
Persistent link: https://www.econbiz.de/10012798199
Saved in:
8
How augmented reality media richness influences consumer behaviour
Amorim, Inês Pessoa de
;
Guerreiro, João Pedro Silva …
- In:
International journal of consumer studies
46
(
2022
)
6
,
pp. 2351-2366
Persistent link: https://www.econbiz.de/10013412497
Saved in:
9
Exploring a new form of interaction in the match day : virtual reality technologies among fans of soccer
Langaro, Daniela
;
Oliveira, Pedro
;
Loureiro, Sandra …
- In:
Journal of promotion management : innovations in …
28
(
2022
)
6
,
pp. 729-748
Persistent link: https://www.econbiz.de/10013277302
Saved in:
10
Caught in the Web? : addictive behavior in cyberspace and the role of goal-orientation
Barnes, Stuart J.
;
Pressey, Andrew D.
- In:
Technological forecasting & social change : an …
86
(
2014
),
pp. 93-109
Persistent link: https://www.econbiz.de/10010479666
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