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person:"Fritz, Wolfgang"
~person:"Cham Tat Huei"
~person:"Feldberg, Frans"
~person:"Jung, Timothy"
~person:"Loureiro, Sandra Maria Correia"
~subject:"Virtuelle Realität"
~type_genre:"Article in journal"
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Virtuelle Realität
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30
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Internet marketing
16
Online-Marketing
16
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14
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14
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14
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14
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11
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8
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Virtual reality
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Fritz, Wolfgang
Cham Tat Huei
Feldberg, Frans
Jung, Timothy
Loureiro, Sandra Maria Correia
Barnes, Stuart J.
5
Flavián Blanco, Carlos
4
Papagiannidis, Savvas
4
Ahn, Sun Joo
3
Baier, Daniel
3
Dennis, Alan
3
Dholakia, Nikhilesh
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Dwivedi, Yogesh Kumar
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Fang, Yulin
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Haenlein, Michael
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Ibáñez-Sánchez, Sergio
3
Kaplan, Andreas M.
3
Lee, Seung Hwan Mark
3
Molesworth, Mike
3
Orús, Carlos
3
Pantano, Eleonora
3
Park, Minjung
3
Pressey, Andrew D.
3
Rauschnabel, Philipp A.
3
Rese, Alexandra
3
Ruyter, Ko de
3
Vogel, Douglas R.
3
Wu, Juanjuan
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Ameen, Nisreen
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Balakrishnan, Janarthanan
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Ben Saad, Sihem
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Bigné Alcañiz, J. Enrique
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Bourlakis, Michael
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Brengman, Malaika
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Buhalis, Dimitrios
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Castronova, Edward
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Chandra, Shalini
2
Chattaraman, Veena
2
Chen, Huan
2
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Cowan, Kirsten
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Asia Pacific journal of marketing and logistics
1
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
1
International journal of consumer studies
1
International journal of contemporary hospitality management
1
Journal of business research : JBR
1
Journal of promotion management : innovations in planning and applied research
1
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
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ECONIS (ZBW)
8
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1
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8
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8
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date (oldest first)
1
Metaverse in marketing and logistics : the state of the art and the path forward
Tan, Garry Wei-Han
;
Eugene Cheng-xi Aw
;
Cham Tat Huei
; …
- In:
Asia Pacific journal of marketing and logistics
35
(
2023
)
12
,
pp. 2932-2946
Persistent link: https://www.econbiz.de/10014486550
Saved in:
2
Virtual reality in tourism : adoption scepticism and resistance
Cham Tat Huei
;
Tan, Garry Wei-Han
;
Eugene Cheng-xi Aw
; …
- In:
Tourism review
79
(
2024
)
2
,
pp. 337-354
Persistent link: https://www.econbiz.de/10014512232
Saved in:
3
Exploring tourists' virtual reality-based brand engagement : a uses-and-gratifications perspective
Rather, Raouf Ahmad
;
Hollebeek, Linda D.
;
Loureiro, …
- In:
Journal of travel research : a quarterly publication of …
63
(
2024
)
3
,
pp. 606-624
Persistent link: https://www.econbiz.de/10014582360
Saved in:
4
Gathering pre-purchase information for a cruise vacation with virtual reality : the effects of media technology and gender
Martínez-Molés, Víctor
;
Jung, Timothy
; …
- In:
International journal of contemporary hospitality management
34
(
2022
)
1
,
pp. 407-429
Persistent link: https://www.econbiz.de/10012798199
Saved in:
5
How augmented reality media richness influences consumer behaviour
Amorim, Inês Pessoa de
;
Guerreiro, João Pedro Silva …
- In:
International journal of consumer studies
46
(
2022
)
6
,
pp. 2351-2366
Persistent link: https://www.econbiz.de/10013412497
Saved in:
6
Exploring a new form of interaction in the match day : virtual reality technologies among fans of soccer
Langaro, Daniela
;
Oliveira, Pedro
;
Loureiro, Sandra …
- In:
Journal of promotion management : innovations in …
28
(
2022
)
6
,
pp. 729-748
Persistent link: https://www.econbiz.de/10013277302
Saved in:
7
Understanding the use of virtual reality in marketing : a text mining-based review
Loureiro, Sandra Maria Correia
;
Guerreiro, João
;
Eloy, Sara
- In:
Journal of business research : JBR
100
(
2019
),
pp. 514-530
Persistent link: https://www.econbiz.de/10012024015
Saved in:
8
Satisfaction with virtual worlds : an integrated model of experiential value
Verhagen, Tibert
;
Feldberg, Frans
;
Hooff, Bart van den
; …
- In:
Information & management : the internat. journal of …
48
(
2011
)
6
,
pp. 201-207
Persistent link: https://www.econbiz.de/10009273949
Saved in:
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