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person:"Fritz, Wolfgang"
~person:"Falck, Oliver"
~person:"Tucker, Catherine"
~person:"Wirtz, Bernd W."
~subject:"Online-Marketing"
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Online-Marketing
Internet
138
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100
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79
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64
Internet marketing
64
Social Web
37
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36
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Mobile Marketing
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Mobile marketing
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English
44
German
27
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Fritz, Wolfgang
Falck, Oliver
Tucker, Catherine
Wirtz, Bernd W.
Kreutzer, Ralf T.
45
Goldfarb, Avi
31
Skiera, Bernd
29
Dwivedi, Yogesh Kumar
26
Wilbur, Kenneth C.
23
Ghose, Anindya
22
Law, Chun Hung Roberts
22
Jerath, Kinshuk
20
Whinston, Andrew B.
20
Chaffey, Dave
19
Schwarz, Torsten
19
Edelman, Benjamin
18
Kollmann, Tobias
18
Lammenett, Erwin
18
Tucker, Catherine E.
18
Bonatti, Alessandro
17
Decarolis, Francesco
17
Karjaluoto, Heikki
17
Ozuem, Wilson
17
Pelsmacker, Patrick de
17
Bergemann, Dirk
16
Okazaki, Shintaro
16
Rita, Paulo
16
Sayedi, Amin
16
Schultz, Carsten D.
16
Smith, Katherine Taken
16
Choi, Yung Kyun
15
Harrigan, Paul
15
Stephen, Andrew T.
15
Tan, Yong
15
Ahuja, Vandana
14
Bigné Alcañiz, J. Enrique
14
Filieri, Raffaele
14
Hudders, Liselot
14
Ko, Eunju
14
Kumar, Subodha
14
Loureiro, Sandra Maria Correia
14
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Technische Universität Braunschweig
2
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Institut für Wirtschaftswissenschaften der Technischen Universität Braunschweig
11
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
9
Management science : journal of the Institute for Operations Research and the Management Sciences
5
Journal of electronic commerce research : JECR
4
Journal of marketing research : JMR
3
International journal of electronic business : IJEB
2
Das Internet der Zukunft : bewährte Erfolgstreiber und neue Chancen ; Wolfgang Fritz zum 60. Geburtstag
1
Discussion papers / CEPR
1
ERIM report series research in management
1
Handbook of the economics of marketing : Volume 1
1
Handbook of the economics of marketing ; Volume 1
1
Handelsblatt-Bücher
1
Interaktives Marketing
1
International journal of electronic business
1
International journal of industrial organization
1
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
1
Journal of competition law & economics
1
Journal of economics & management strategy : JEMS
1
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
1
Journal of marketing research
1
Journal of the Academy of Marketing Science
1
Lehrbuch
1
MSI reports : working paper series
1
Marketing science
1
Markteintritts-Management : Probleme, Strategien, Erfahrungen
1
NBER working paper series
1
NET Institute Working Paper
1
Netzwert-Edition
1
Public performance & management review
1
Research
1
Schriftenreihe Merkur : Schriften zum innovativen Marketing-Management
1
Sloan working papers
1
Vielfalt und Einheit in der Marketingwissenschaft : ein Spannungsverhältnis ; Hans H. Bauer zum 60. Geburtstag
1
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ECONIS (ZBW)
68
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11
Public social media services : a citizen's perspective
Wirtz, Bernd W.
;
Langer, Paul F.
;
Göttel, Vincent
; …
- In:
Public performance & management review
43
(
2020
)
6
,
pp. 1342-1358
Persistent link: https://www.econbiz.de/10012414903
Saved in:
12
Electronic business
Wirtz, Bernd W.
-
2020
-
7., aktualisierte und erweiterte Auflage
Persistent link: https://www.econbiz.de/10012224629
Saved in:
13
Influencing factors of online reviews : an empirical analysis of determinants of purchase intention
Thomas, Marc-Julian
;
Wirtz, Bernd W.
;
Weyerer, Jan C.
- In:
International journal of electronic business : IJEB
15
(
2019
)
1
,
pp. 43-71
Persistent link: https://www.econbiz.de/10012251164
Saved in:
14
Determinants of online review credibility and its impact on consumers' purchase intention
Thomas, Marc-Julian
;
Wirtz, Bernd W.
;
Weyerer, Jan C.
- In:
Journal of electronic commerce research : JECR
20
(
2019
)
1
,
pp. 1-20
Persistent link: https://www.econbiz.de/10012156386
Saved in:
15
An empirical analysis of location-based mobile advertising : determinants, success factors, and moderating effects
Kurtz, Oliver Tuna
;
Wirtz, Bernd W.
;
Langer, Paul F.
- In:
Journal of interactive marketing : a quarterly …
54
(
2021
),
pp. 69-85
Persistent link: https://www.econbiz.de/10012592158
Saved in:
16
Advertising to early trend propagators : evidence from Twitter
Lambrecht, Anja
;
Tucker, Catherine
;
Wiertz, Caroline
- In:
Marketing science : the marketing journal of the …
37
(
2018
)
2
,
pp. 177-199
Persistent link: https://www.econbiz.de/10011864708
Saved in:
17
A new method of measuring online media advertising effectiveness : prospective meta-analysis in marketing
Liberali, Gui
;
Urban, Glen
;
Dellaert, Benedict
;
Tucker, …
-
2016
Persistent link: https://www.econbiz.de/10011643144
Saved in:
18
Die Teilnahmebereitschaft an mobilen Web-Befragungen : eine empirische Untersuchung
Schulte, Marie
-
2018
Persistent link: https://www.econbiz.de/10011824716
Saved in:
19
Electronic Business
Wirtz, Bernd W.
-
2018
-
6., aktualisierte und erweiterte Auflage
Persistent link: https://www.econbiz.de/10011782328
Saved in:
20
Digital marketing
Goldfarb, Avi
;
Tucker, Catherine
-
2019
Persistent link: https://www.econbiz.de/10012112774
Saved in:
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