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person:"Fritz, Wolfgang"
~person:"Feldberg, Frans"
~person:"Jung, Timothy"
~person:"Loureiro, Sandra Maria Correia"
~person:"Papagiannidis, Savvas"
~subject:"Virtuelle Realität"
~type_genre:"Article in journal"
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Virtuelle Realität
Social Web
34
Social web
34
Consumer behaviour
24
Konsumentenverhalten
24
Internet marketing
20
Online-Marketing
20
Beziehungsmarketing
14
Brand management
14
Markenführung
14
Relationship marketing
14
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10
Brand image
9
E-commerce
9
Electronic Commerce
9
Internet
9
Markenimage
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Customer satisfaction
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Emotion
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social media
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Fritz, Wolfgang
Feldberg, Frans
Jung, Timothy
Loureiro, Sandra Maria Correia
Papagiannidis, Savvas
Barnes, Stuart J.
5
Flavián Blanco, Carlos
4
Ahn, Sun Joo
3
Baier, Daniel
3
Dennis, Alan
3
Dholakia, Nikhilesh
3
Dwivedi, Yogesh Kumar
3
Fang, Yulin
3
Haenlein, Michael
3
Ibáñez-Sánchez, Sergio
3
Kaplan, Andreas M.
3
Lee, Seung Hwan Mark
3
Molesworth, Mike
3
Orús, Carlos
3
Pantano, Eleonora
3
Park, Minjung
3
Pressey, Andrew D.
3
Rauschnabel, Philipp A.
3
Rese, Alexandra
3
Ruyter, Ko de
3
Vogel, Douglas R.
3
Wu, Juanjuan
3
Abosag, Ibrahim
2
Ameen, Nisreen
2
Balakrishnan, Janarthanan
2
Barnes, Stuart
2
Ben Saad, Sihem
2
Bigné Alcañiz, J. Enrique
2
Bourlakis, Michael
2
Brengman, Malaika
2
Buhalis, Dimitrios
2
Castronova, Edward
2
Cham Tat Huei
2
Chandra, Shalini
2
Chattaraman, Veena
2
Chen, Huan
2
Choura, Fatma
2
Cowan, Kirsten
2
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Electronic commerce research
2
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
1
International journal of consumer studies
1
International journal of contemporary hospitality management
1
Journal of business research : JBR
1
Journal of marketing management : MM
1
Journal of promotion management : innovations in planning and applied research
1
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
1
Technological forecasting & social change : an international journal
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ECONIS (ZBW)
10
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10
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date (oldest first)
1
Exploring tourists' virtual reality-based brand engagement : a uses-and-gratifications perspective
Rather, Raouf Ahmad
;
Hollebeek, Linda D.
;
Loureiro, …
- In:
Journal of travel research : a quarterly publication of …
63
(
2024
)
3
,
pp. 606-624
Persistent link: https://www.econbiz.de/10014582360
Saved in:
2
Gathering pre-purchase information for a cruise vacation with virtual reality : the effects of media technology and gender
Martínez-Molés, Víctor
;
Jung, Timothy
; …
- In:
International journal of contemporary hospitality management
34
(
2022
)
1
,
pp. 407-429
Persistent link: https://www.econbiz.de/10012798199
Saved in:
3
How augmented reality media richness influences consumer behaviour
Amorim, Inês Pessoa de
;
Guerreiro, João Pedro Silva …
- In:
International journal of consumer studies
46
(
2022
)
6
,
pp. 2351-2366
Persistent link: https://www.econbiz.de/10013412497
Saved in:
4
Exploring a new form of interaction in the match day : virtual reality technologies among fans of soccer
Langaro, Daniela
;
Oliveira, Pedro
;
Loureiro, Sandra …
- In:
Journal of promotion management : innovations in …
28
(
2022
)
6
,
pp. 729-748
Persistent link: https://www.econbiz.de/10013277302
Saved in:
5
Understanding the use of virtual reality in marketing : a text mining-based review
Loureiro, Sandra Maria Correia
;
Guerreiro, João
;
Eloy, Sara
- In:
Journal of business research : JBR
100
(
2019
),
pp. 514-530
Persistent link: https://www.econbiz.de/10012024015
Saved in:
6
Special issue: I have an avatar therefore i exist
Papagiannidis, Savvas
(
contributor
)
-
2009
Persistent link: https://www.econbiz.de/10003851246
Saved in:
7
Editorial : i have an avatar therefore i exist
Papagiannidis, Savvas
;
Bourlakis, Michael
;
Li, Feng
- In:
Electronic commerce research
9
(
2009
)
1/2
,
pp. 1-2
Persistent link: https://www.econbiz.de/10003851253
Saved in:
8
Modelling the determinants of a simulated experience in a virtual retail store and users' product purchasing intentions
Papagiannidis, Savvas
;
Pantano, Eleonora
;
See-to, Eric W. K.
- In:
Journal of marketing management : MM
29
(
2013
)
13/14
,
pp. 1462-1492
Persistent link: https://www.econbiz.de/10010230176
Saved in:
9
Play online, work better? : examining the spillover of active learning and transformational leadership
Xanthopoulou, Despoina
;
Papagiannidis, Savvas
- In:
Technological forecasting & social change : an …
79
(
2012
)
7
,
pp. 1328-1339
Persistent link: https://www.econbiz.de/10009667437
Saved in:
10
Satisfaction with virtual worlds : an integrated model of experiential value
Verhagen, Tibert
;
Feldberg, Frans
;
Hooff, Bart van den
; …
- In:
Information & management : the internat. journal of …
48
(
2011
)
6
,
pp. 201-207
Persistent link: https://www.econbiz.de/10009273949
Saved in:
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