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person:"Fritz, Wolfgang"
~person:"Feldberg, Frans"
~person:"Jung, Timothy"
~person:"Loureiro, Sandra Maria Correia"
~type_genre:"Article in journal"
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Fritz, Wolfgang
Feldberg, Frans
Jung, Timothy
Loureiro, Sandra Maria Correia
Dwivedi, Yogesh Kumar
64
Law, Chun Hung Roberts
47
Wirtz, Bernd W.
44
Law, Rob
40
Whinston, Andrew B.
39
Alt, Rainer
37
Skiera, Bernd
37
Pitt, Leyland F.
36
Gerpott, Torsten J.
33
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33
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29
Karjaluoto, Heikki
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Kauffman, Robert J.
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Tan, Yong
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27
Dennis, Charles
26
Flavián Blanco, Carlos
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Harrigan, Paul
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Lu, Yaobin
26
Papagiannidis, Savvas
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Qiu, Liangfei
26
Rita, Paulo
26
Ruyter, Ko de
26
Wang, Bin
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Filieri, Raffaele
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Füller, Johann
25
Pauwels, Koen
25
Vrontis, Demetris
25
Cheng, T. C. E.
24
Greenstein, Shane M.
24
Huang, George Q.
24
Luo, Xin
24
Thaichon, Park
24
Benbasat, Izak
23
Hajli, Nick
23
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Journal of promotion management : innovations in planning and applied research
7
International journal of consumer studies
2
International journal of contemporary hospitality management
2
International journal of internet marketing and advertising : IJIMA
2
Journal of promotion management : JPM
2
Electronic markets : the international journal on networked business
1
EuroMed journal of business
1
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
1
International journal of business performance management
1
International journal of retail and distribution management
1
Jahrbuch der Absatz- und Verbrauchsforschung
1
Journal of business research : JBR
1
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
1
Journal of hospitality marketing & management
1
Journal of marketing communications
1
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
1
Journal of retailing and consumer services
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Service business
1
The journal of product & brand management
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World review of entrepreneurship, management and sustainable development
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ECONIS (ZBW)
30
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1
-
10
of
30
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date (newest first)
date (oldest first)
1
Internet
of things and consumer engagement on retail : state-of-the-art and future directions
Ajayi, Samson
;
Loureiro, Sandra Maria Correia
;
Langaro, …
- In:
EuroMed journal of business
18
(
2023
)
3
,
pp. 397-423
Persistent link: https://www.econbiz.de/10014380923
Saved in:
2
I am feeling so good! : motivations for interacting in online brand communities
Bilro, Ricardo Godinho
;
Loureiro, Sandra Maria Correia
- In:
Journal of research in interactive marketing : …
17
(
2023
)
1
,
pp. 61-77
Persistent link: https://www.econbiz.de/10013536280
Saved in:
3
In the eye of the (fire)storm: better safe or sorry? : Crisis communication strategies for managing virality of online negative brand-related content
Langaro, Daniela
;
Loureiro, Sandra Maria Correia
; …
- In:
Journal of marketing communications
30
(
2024
)
3
,
pp. 301-317
Persistent link: https://www.econbiz.de/10014529297
Saved in:
4
Masstige strategies on social media : the influence on sentiments and attitude toward the brand
Bilro, Ricardo Godinho
;
Loureiro, Sandra Maria Correia
; …
- In:
International journal of consumer studies
46
(
2022
)
4
,
pp. 1113-1126
Persistent link: https://www.econbiz.de/10013328245
Saved in:
5
Special issue on: strategic use of social media as a marketing tool
Athanasopoulou, Pinelopi
(
ed.
); …
-
2021
Persistent link: https://www.econbiz.de/10012670649
Saved in:
6
The effectiveness of e-word-of-mouth communication about smartphones purchase intention : digital influencer
Rosário, João Ferreira do
;
Loureiro, Sandra Maria Correia
- In:
International journal of internet marketing and …
15
(
2021
)
4
,
pp. 429-449
Persistent link: https://www.econbiz.de/10012670680
Saved in:
7
Working with AI : can stress bring happiness?
Loureiro, Sandra Maria Correia
;
Bilro, Ricardo Godinho
; …
- In:
Service business
17
(
2023
)
1
,
pp. 233-255
Persistent link: https://www.econbiz.de/10014282892
Saved in:
8
Fostering online relationships with brands through websites and social media brand pages
Pinto, Luisa
;
Loureiro, Sandra Maria Correia
;
Rita, Paulo
; …
- In:
Journal of promotion management : innovations in …
25
(
2019
)
3
,
pp. 379-393
Persistent link: https://www.econbiz.de/10012179032
Saved in:
9
Framework for success of online brand management : a systematic literature review
Bilro, Ricardo Godinho
;
Loureiro, Sandra Maria Correia
- In:
World review of entrepreneurship, management and …
12
(
2016
)
2/3
,
pp. 300-317
Persistent link: https://www.econbiz.de/10011573434
Saved in:
10
Exploring online customer engagement with hospitality products and its relationship with involvement, emotional states, experience and brand advocacy
Bilro, Ricardo Godinho
;
Loureiro, Sandra Maria Correia
; …
- In:
Journal of hospitality marketing & management
28
(
2019
)
2
,
pp. 147-171
Persistent link: https://www.econbiz.de/10012176591
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