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person:"Fritz, Wolfgang"
~person:"Greenstein, Shane"
~person:"Tomczak, Torsten"
~source:"econis"
~subject:"Marketing"
~type_genre:"Aufsatzsammlung"
~type_genre:"Glossar enthalten"
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Global e-commerce and online marketing : watching the evolution
Dholakia, Nikhilesh
(
contributor
); …
-
2002
Persistent link: https://www.econbiz.de/10001535293
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2
E-Commerce im Distributionsmanagement : Status Quo und Entwicklungstendenzen
Schögel, Marcus
;
Birkhofer, Ben
;
Tomczak, Torsten
-
2000
Persistent link: https://www.econbiz.de/10001437328
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3
Handbuch Marketingcontrolling : Effektivität und Effizienz einer marktorientierten Unternehmensführung
Reinecke, Sven
-
2006
-
2. Auflage
-- Controlling des
Internet
-Auftritts -- Marketingaccounting -- Marketingaccounting -- Marketing Accounting -- Prozesskostenrechnung …
Persistent link: https://www.econbiz.de/10013517208
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