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person:"Fritz, Wolfgang"
~person:"Lennon, Sharron J."
~person:"Metrick, Andrew"
~person:"Pentina, Iryna"
~subject:"United States"
~type:"article"
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Consumer behaviour
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Fritz, Wolfgang
Lennon, Sharron J.
Metrick, Andrew
Pentina, Iryna
Greenstein, Shane M.
21
Goldfarb, Avi
18
Majumdar, Sumit Kumar
11
Forman, Christopher
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Kim, Minjeong
6
Koong, Kai S.
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Liu, Lai C.
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Miranti, Paul J.
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Tucker, Catherine
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International journal of internet marketing and advertising : IJIMA
3
Journal of fashion marketing and management
2
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
2
Cases on innovations in educational marketing : transnational and technological strategies
1
Family and consumer sciences research journal
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Internet-Marketing : Perspektiven und Erfahrungen aus Deutschland und den USA
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Journal of customer behaviour
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Journal of financial economics
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Journal of marketing channels : ... distribution systems, strategy, and management
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Managing service quality : MSQ ; an international journal
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ECONIS (ZBW)
16
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1
Message and source characteristics as drivers of mobile digital review persuasiveness : does cultural context play a role?
Pentina, Iryna
;
Basmanova, Oksana
;
Sun, Qin
- In:
International journal of internet marketing and …
11
(
2017
)
1
,
pp. 1-21
Persistent link: https://www.econbiz.de/10011741662
Saved in:
2
Effects of reputation and website quality on online consumers' emotion, perceived risk and purchase intention : based on the stimulus-organism-response model
Kim, Jiyoung
;
Lennon, Sharron J.
- In:
Journal of research in interactive marketing : …
7
(
2013
)
1
,
pp. 33-56
Persistent link: https://www.econbiz.de/10009730799
Saved in:
3
Adoption of social networks marketing by SMEs : exploring the role of social influences and experience in technology acceptance
Pentina, Iryna
;
Koh, Anthony C.
;
Le, Thuong T.
- In:
International journal of internet marketing and …
7
(
2012
)
1
,
pp. 65-82
Persistent link: https://www.econbiz.de/10009507123
Saved in:
4
Exploring social media marketing strategies in SMEs
Pentina, Iryna
;
Koh, Anthony C.
- In:
International journal of internet marketing and …
7
(
2012
)
4
,
pp. 292-310
Persistent link: https://www.econbiz.de/10009711387
Saved in:
5
E-service attributes available on men's and women's apparel web sites
Kim, Minjeong
;
Kim, Jung-hwan
;
Lennon, Sharron J.
- In:
Managing service quality : MSQ ; an international journal
21
(
2011
)
1
,
pp. 25-45
Persistent link: https://www.econbiz.de/10008989022
Saved in:
6
Information available on a web site : effects on consumers' shopping outcomes
Kim, Jung-hwan
;
Lennon, Sharron J.
- In:
Journal of fashion marketing and management
14
(
2010
)
2
,
pp. 247-262
Persistent link: https://www.econbiz.de/10003985984
Saved in:
7
Effects of site design on consumer emotions: role of product involvement
Ha, Young
;
Lennon, Sharron J.
- In:
Journal of research in interactive marketing : …
4
(
2010
)
2
,
pp. 80-96
Persistent link: https://www.econbiz.de/10003991295
Saved in:
8
Effects of multichannel coordination and E-commerce outsourcing on online retail performance
Pentina, Iryna
;
Hasty, Ronald W.
- In:
Journal of marketing channels : ... distribution …
16
(
2009
)
4
,
pp. 359-374
Persistent link: https://www.econbiz.de/10003912739
Saved in:
9
Online visual merchandising (VMD) cues and consumer pleasure and arousal : purchasing versus browsing situation
Ha, Young
;
Lennon, Sharron J.
- In:
Psychology & marketing
27
(
2010
)
2
,
pp. 141-165
Persistent link: https://www.econbiz.de/10003945273
Saved in:
10
Exploring source effects for online sales outcoumes: the role of avatar-buyer similarity
Pentina, Iryna
;
Taylor, David G.
- In:
Journal of customer behaviour
9
(
2010
)
2
,
pp. 135-150
Persistent link: https://www.econbiz.de/10003989250
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