Effects of reputation and website quality on online consumers' emotion, perceived risk and purchase intention : based on the stimulus-organism-response model
Year of publication: |
2013
|
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Authors: | Kim, Jiyoung ; Lennon, Sharron J. |
Published in: |
Journal of research in interactive marketing : interactive marketing and computer-mediated communication. - Bingley : Emerald, ISSN 2040-7122, ZDB-ID 2551662-0. - Vol. 7.2013, 1, p. 33-56
|
Subject: | Online-Marketing | Internet marketing | Konsumentenverhalten | Consumer behaviour | Website | Werbewirkung | Advertising effects | Emotion | Kaufmotiv | Consumer motivation | Risikopräferenz | Risk attitude | USA | United States |
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