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person:"Fritz, Wolfgang"
~person:"Majumdar, Sumit Kumar"
~person:"Pelsmacker, Patrick de"
~subject:"Betriebswirtschaftslehre"
~subject:"Internet marketing"
~subject:"USA"
~type_genre:"Article in journal"
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Betriebswirtschaftslehre
Internet marketing
USA
Online-Marketing
13
Telecommunications industry
13
Telekommunikationssektor
13
United States
11
Consumer behaviour
10
Konsumentenverhalten
10
Advertising effects
9
Werbewirkung
9
Advertising
7
Viral marketing
7
Virales Marketing
7
Werbung
7
1988-2001
6
Social Web
6
Social web
6
Online retailing
5
Online-Handel
5
Beschäftigungseffekt
4
Children
4
Computerspiel
4
Employment effect
4
Kinder
4
Online reviews
4
Video game
4
Brand image
3
Brand management
3
Breitbandkommunikation
3
Broadband communications
3
Markenführung
3
Markenimage
3
Target group
3
Telecommunications
3
Telekommunikation
3
Zielgruppe
3
Anreizregulierung
2
Belgien
2
Belgium
2
Bibliometrics
2
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Undetermined
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Article
24
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Article in journal
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24
Graue Literatur
11
Non-commercial literature
11
Arbeitspapier
10
Working Paper
10
Aufsatz im Buch
6
Book section
6
Aufsatzsammlung
5
Bibliografie enthalten
3
Bibliography included
3
Collection of articles of several authors
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Hochschulschrift
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1
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1
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English
24
Author
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Fritz, Wolfgang
Majumdar, Sumit Kumar
Pelsmacker, Patrick de
Goldfarb, Avi
27
Tucker, Catherine
25
Dwivedi, Yogesh Kumar
23
Law, Chun Hung Roberts
22
Skiera, Bernd
17
Ghose, Anindya
16
Rita, Paulo
16
Harrigan, Paul
15
Fesenmaier, Daniel R.
14
Filieri, Raffaele
14
Hudders, Liselot
14
Ko, Eunju
14
Bigné Alcañiz, J. Enrique
13
Greenstein, Shane M.
13
Jansen, Bernard J.
13
Loureiro, Sandra Maria Correia
13
Okumus, Fevzi
13
Pauwels, Koen
13
Pitt, Leyland F.
13
Wilbur, Kenneth C.
13
Xiang, Zheng
13
Choi, Yung Kyun
12
Grewal, Dhruv
12
Karjaluoto, Heikki
12
Kumar, Vikas
12
Michaelidou, Nina
12
Pan, Bing
12
Smith, Katherine Taken
12
Wirtz, Bernd W.
12
Bellman, Steven
11
Bilgihan, Anil
11
Dens, Nathalie
11
Kannan, P. K.
11
Okazaki, Shintaro
11
Reijmersdal, Eva A. van
11
Vrontis, Demetris
11
Whinston, Andrew B.
11
Ahuja, Vandana
10
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Annals of public and cooperative economics
2
Industrial and corporate change
2
International journal of advertising : the quarterly review of marketing communications
2
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
2
Economics of innovation and new technology
1
Electronic commerce research
1
Entrepreneurship, theory and practice : ET & P
1
Human relations
1
International journal of advertising : the review of marketing communications
1
International journal of electronic commerce : IJEC
1
International journal of hospitality management
1
International journal of market research : JMRS ; the journal of the Market Research Society
1
Journal of business venturing
1
Journal of competition law & economics
1
Journal of consumer policy : consumer issues in law, economics and behavioural sciences
1
Journal of electronic commerce research : JECR
1
Journal of industry, competition and trade
1
Journal of marketing communications
1
Telecommunications policy : the international journal of digital economy, data sciences and new media
1
Young consumers : insight and ideas for responsible marketers
1
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ECONIS (ZBW)
24
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1
-
10
of
24
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relevance
articles prioritized
date (newest first)
date (oldest first)
1
Branded content and motivations for social media use as drivers of brand outcomes on social media : a cross-cultural study
Buzeta, Cristian
;
De Keyzer, Freya
;
Dens, Nathalie
; …
- In:
International journal of advertising : the review of …
43
(
2024
)
4
,
pp. 637-671
Persistent link: https://www.econbiz.de/10014551018
Saved in:
2
The processing of native advertising compared to banner advertising : an eye-tracking experiment
De Keyzer, Freya
;
Dens, Nathalie
;
Pelsmacker, Patrick de
- In:
Electronic commerce research
23
(
2023
)
3
,
pp. 1921-1940
Persistent link: https://www.econbiz.de/10014383138
Saved in:
3
Motivations to use different social media types and their impact on consumers' online brand-related activities (COBRAs)
Buzeta, Cristian
;
Pelsmacker, Patrick de
;
Dens, Nathalie
- In:
Journal of interactive marketing : a quarterly …
52
(
2020
),
pp. 79-98
Persistent link: https://www.econbiz.de/10012432764
Saved in:
4
The impact of text valence, star rating and rated usefulness in online reviews
Pelsmacker, Patrick de
;
Dens, Nathalie
;
Kolomiiets, Alona
- In:
International journal of advertising : the quarterly …
37
(
2018
)
3
,
pp. 340-359
Persistent link: https://www.econbiz.de/10011881815
Saved in:
5
Advertisers' perceptions regarding the ethical appropriateness of new advertising formats aimed at minors
Daems, Kristien
;
Pelsmacker, Patrick de
;
Moons, Ingrid
- In:
Journal of marketing communications
25
(
2019
)
4
,
pp. 438-456
Persistent link: https://www.econbiz.de/10012203323
Saved in:
6
The wrap effect in online review sets revisited : how perceived usefulness mediates the effect on the intention formation
Kolomiiets, Alona
;
Dens, Nathalie
;
Pelsmacker, Patrick de
- In:
Journal of electronic commerce research : JECR
17
(
2016
)
4
,
pp. 280-288
Persistent link: https://www.econbiz.de/10011626474
Saved in:
7
Digital marketing strategies, online reviews and hotel performance
Pelsmacker, Patrick de
;
Tilburg, Sophie van
;
Holthof, …
- In:
International journal of hospitality management
72
(
2018
),
pp. 47-55
Persistent link: https://www.econbiz.de/10011872689
Saved in:
8
How consumers' media usage creates synergy in advertising campaigns
Dens, Nathalie
;
Pelsmacker, Patrick de
;
Goos, Peter
; …
- In:
International journal of market research : JMRS ; the …
60
(
2018
)
3
,
pp. 268-287
Persistent link: https://www.econbiz.de/10011887351
Saved in:
9
A meta-analytic investigation of the role of valence in online reviews
Purnawirawan, Nathalia
;
Eisend, Martin
;
Pelsmacker, …
- In:
Journal of interactive marketing : a quarterly …
31
(
2015
),
pp. 17-27
Persistent link: https://www.econbiz.de/10011373135
Saved in:
10
Co-creating advertising literacy awareness campaigns for minors
Daems, Kristien
;
Moons, Ingrid
;
Pelsmacker, Patrick de
- In:
Young consumers : insight and ideas for responsible …
18
(
2017
)
1
,
pp. 54-69
Persistent link: https://www.econbiz.de/10011716507
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