Digital marketing strategies, online reviews and hotel performance
Year of publication: |
June 2018
|
---|---|
Authors: | Pelsmacker, Patrick de ; Tilburg, Sophie van ; Holthof, Christian |
Published in: |
International journal of hospitality management. - Amsterdam [u.a.] : Elsevier, ISSN 0278-4319, ZDB-ID 1074264-5. - Vol. 72.2018, p. 47-55
|
Subject: | Digital hotel marketing strategies | Volume and valence of online reviews | Hotel performance | Room occupancy | RevPar | Online-Marketing | Internet marketing | Unternehmenserfolg | Firm performance | Hotellerie | Hotel industry | Marketingmanagement | Marketing management | Virales Marketing | Viral marketing |
-
Managing eWOM for hotel performance
Mathews, Shane, (2022)
-
Effects of managerial response on consumer eWOM and hotel performance : evidence from TripAdvisor
Xie, Karen L., (2016)
-
Understanding the impact of online reviews on hotel performance : an empirical analysis
Phillips, Paul, (2017)
- More ...
-
Integrated marketing communications : a primer
Kitchen, Philip J., (2004)
-
Explaining advertising intensity at the firm level : the belgian case
Pelsmacker, Patrick De, (1992)
-
A comparison of management strategies and systems in Japanese and western companies in Belgium
Pelsmacker, Patrick de, (1993)
- More ...