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person:"Günter, Bernd"
~isPartOf:"International journal of retail and distribution management"
~isPartOf:"Journal of research in interactive marketing : interactive marketing and computer-mediated communication"
~person:"Diallo, Mbaye Fall"
~person:"Loureiro, Sandra Maria Correia"
~person:"Straker, Karla"
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Günter, Bernd
Diallo, Mbaye Fall
Loureiro, Sandra Maria Correia
Straker, Karla
Peltier, James
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International journal of retail and distribution management
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
Journal of promotion management : innovations in planning and applied research
7
Journal of retailing and consumer services
5
Kundenzufriedenheit : Konzepte - Methoden - Erfahrungen
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Grundlagen des CRM : Strategie, Geschäftsprozesse und IT-Unterstützung
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Industrial marketing management : the international journal for industrial and high-tech firms
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International journal of business and globalisation : IJBG
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International journal of business performance management
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International journal of wine business research : IJWBR
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Investitionsgüter- und High-Tech-Marketing (ITM) : erprobte Instrumentarien, Erfolgsbeispiele, Problemlösungen
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Marketing in kleinen und mittleren Unternehmen
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Marktleistung und Wettbewerb : strategische und operative Perspektiven der marktorientierten Leistungsgestaltung; Werner H. Engelhardt zum 65. Geburtstag
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Probleme und Trends in der Marketing-Forschung : Festschrift für Professor Dr. Peter Hammann zum 60. Geburtstag
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Relationship Marketing : Standortbestimmung und Perspektiven ; mit 13 Tabellen
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World review of entrepreneurship, management and sustainable development
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ECONIS (ZBW)
6
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1
Do socio-cultural factors affect the relationships between CSR and loyalty in retailing? : a three-country investigation
Diallo, Mbaye Fall
;
Lambey, Christine
;
Hasanzade, Vuesal
; …
- In:
International journal of retail and distribution management
52
(
2024
)
1
,
pp. 1-18
Persistent link: https://www.econbiz.de/10014484196
Saved in:
2
How do cultural factors affect loyalty behaviour in retailing? : the central role of social proximity
Alisara Rungnontarat Charinsarn
;
Diallo, Mbaye Fall
; …
- In:
International journal of retail and distribution management
51
(
2023
)
4
,
pp. 523-545
Persistent link: https://www.econbiz.de/10014281082
Saved in:
3
I am feeling so good! : motivations for interacting in online brand communities
Bilro, Ricardo Godinho
;
Loureiro, Sandra Maria Correia
- In:
Journal of research in interactive marketing : …
17
(
2023
)
1
,
pp. 61-77
Persistent link: https://www.econbiz.de/10013536280
Saved in:
4
Engaging with omnichannel brands : the role of consumer empowerment
Itani, Omar S.
;
Loureiro, Sandra Maria Correia
; …
- In:
International journal of retail and distribution management
51
(
2023
)
2
,
pp. 238-261
Persistent link: https://www.econbiz.de/10013552701
Saved in:
5
Digital channels for building collaborative consumption communities
Garrett, Alex
;
Straker, Karla
;
Wrigley, Cara
- In:
Journal of research in interactive marketing : …
11
(
2017
)
2
,
pp. 160-184
Persistent link: https://www.econbiz.de/10011760766
Saved in:
6
Typologies and touchpoints : designing multi-channel digital strategies
Straker, Karla
;
Wrigley, Cara
;
Rosemann, Michael
- In:
Journal of research in interactive marketing : …
9
(
2015
)
2
,
pp. 110-128
Persistent link: https://www.econbiz.de/10011302389
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