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person:"Günter, Bernd"
~isPartOf:"Journal of marketing"
~person:"Bang, Nguyen"
~person:"Evanschitzky, Heiner"
~person:"Svensson, Göran"
~type:"article"
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Günter, Bernd
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Journal of marketing
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ECONIS (ZBW)
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Customer inspiration : conceptualization, scale development, and validation
Böttger, Tim
;
Rudolph, Thomas
;
Evanschitzky, Heiner
; …
- In:
Journal of marketing
81
(
2017
)
6
,
pp. 116-131
Persistent link: https://www.econbiz.de/10011776901
Saved in:
2
Customer equity drivers and future sales
Vogel, Verena
;
Evanschitzky, Heiner
;
Ramaseshan, B.
- In:
Journal of marketing
72
(
2008
)
6
,
pp. 98-108
Persistent link: https://www.econbiz.de/10003782531
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