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person:"Günter, Bernd"
~isPartOf:"Journal of marketing research : JMR"
~person:"Ascarza, Eva"
~person:"Kumar, V."
~person:"Svensson, Göran"
~subject:"Beziehungsmarketing"
~subject:"Germany"
~type:"article"
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Beziehungsmarketing
Germany
Relationship marketing
7
Consumer behaviour
4
Konsumentenverhalten
4
Customer value
3
Kundenwert
3
customer lifetime value
3
Feldforschung
2
Field research
2
customer relationship management
2
field experiment
2
Advertising effects
1
Allocation
1
Allokation
1
B-to-B-Marketing
1
Bayes-Statistik
1
Bayesian estimation
1
Bayesian inference
1
Business-to-business marketing
1
Competitive advantage
1
Decision theory
1
Direct marketing
1
Direktmarketing
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Entscheidungstheorie
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Experiment
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Firm performance
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Leistungsmotivation
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Lieferantenmanagement
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Management
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Marketing management
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Marketingmanagement
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Mobile communications
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Mobilkommunikation
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Network economics
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Netzwerkökonomik
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Performance measurement
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Performance-Messung
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Günter, Bernd
Ascarza, Eva
Kumar, V.
Svensson, Göran
Ansari, Asim
2
Fader, Peter
2
Li, Shibo
2
Sun, Baohong
2
Sunder, Sarang
2
Zhao, Yi
2
Aksoy, Lerzan
1
Allenby, Greg M.
1
Anderson, Eric T.
1
Aribarg, Anocha
1
Ariely, Dan
1
Arora, Neeraj
1
Bayer, Emanuel
1
Bitner, Mary Jo
1
Bodapati, Anand V.
1
Bohling, Timothy
1
Bolton, Ruth N.
1
Bone, Sterling A.
1
Bradlow, Eric T.
1
Braun, Michael
1
Breugelmans, Els
1
Brown, Steven P.
1
Caravella, Mary
1
Chan, Kimmy Wa
1
Chen, Der-Fa Robert
1
Chou, Chien-heng
1
Danielson, Matthew
1
Datta, Hannes
1
Dawar, Niraj
1
DeTienne, Kristen Bell
1
Drèze, Xavier
1
Ebbes, Peter
1
Fombelle, Paul W.
1
Foubert, Bram
1
Ganesan, Shankar
1
Gijsbrechts, Els
1
Grayson, Kent
1
Grewal, Rajdeep
1
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Journal of marketing research : JMR
Journal of marketing
9
Journal of the Academy of Marketing Science
8
The journal of business & industrial marketing
5
International journal of procurement management
4
Journal of business-to-business marketing
4
Journal of international marketing
4
International journal of business excellence
3
Kundenzufriedenheit : Konzepte - Methoden - Erfahrungen
3
MSI reports : working paper series
3
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
3
Handbook of research on customer equity in marketing
2
Industrial marketing management : the international journal for industrial and high-tech firms
2
International journal of business excellence : IJBEX
2
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
2
Journal of business research : JBR
2
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
2
Journal of retailing
2
Marketing intelligence & planning
2
African journal of economic and management studies : AJEMS
1
Customer engagement marketing
1
Energiewirtschaftliche Tagesfragen : et ; Zeitschrift für Energiewirtschaft, Recht, Technik und Umwelt
1
Erfolgsfaktor Mitarbeiter : wirksames Personalmanagement für Kulturbetriebe
1
European business review
1
GfK marketing intelligence review : Marketingforschung für die Praxis
1
Grundlagen des CRM : Strategie, Geschäftsprozesse und IT-Unterstützung
1
Handbook of business-to-business marketing
1
Handbook of marketing and finance
1
Handbook of marketing strategy
1
Handbook of research on customer engagement
1
Harvard business review : HBR
1
Harvard-Business-Manager : das Wissen der Besten
1
International journal of business governance and ethics : IJBGE
1
International journal of contemporary hospitality management
1
International journal of electronic customer relationship management : IJECRM
1
International journal of logistics economics and globalisation
1
Investitionsgüter- und High-Tech-Marketing (ITM) : erprobte Instrumentarien, Erfolgsbeispiele, Problemlösungen
1
Journal of contemporary marketing science
1
Journal of relationship marketing : innovations and enhancements for customer service, relations, and satisfaction
1
Journal of service research : JSR
1
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ECONIS (ZBW)
7
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1
The relative influence of economic and relational direct marketing communications on buying behavior in business-to-business markets
Kim, Kihyun Hannah
;
Kumar, V.
- In:
Journal of marketing research : JMR
55
(
2018
)
1
,
pp. 48-68
Persistent link: https://www.econbiz.de/10011819643
Saved in:
2
Beyond the target customer : social effects of customer relationship management campaigns
Ascarza, Eva
;
Ebbes, Peter
;
Netzer, Oded
;
Danielson, Matthew
- In:
Journal of marketing research : JMR
54
(
2017
)
3
,
pp. 347-363
Persistent link: https://www.econbiz.de/10011697412
Saved in:
3
Competititve advantage through engagement
Kumar, V.
;
Pansari, Anita
- In:
Journal of marketing research : JMR
53
(
2016
)
4
,
pp. 497-514
Persistent link: https://www.econbiz.de/10011537711
Saved in:
4
Measuring the lifetime value of a customer in the consumer packaged goods industry
Sunder, Sarang
;
Kumar, V.
;
Zhao, Yi
- In:
Journal of marketing research : JMR
53
(
2016
)
6
,
pp. 901-921
Persistent link: https://www.econbiz.de/10011648395
Saved in:
5
Perceived risk, product returns, and optimal resource allocation : evidence from a field experiment
Petersen, J. Andrew
;
Kumar, V.
- In:
Journal of marketing research : JMR
52
(
2015
)
2
,
pp. 268-285
Persistent link: https://www.econbiz.de/10010526553
Saved in:
6
Measuring and managing a salesperson's future value to the firm
Kumar, V.
;
Sunder, Sarang
;
Leone, Robert P.
- In:
Journal of marketing research : JMR
51
(
2014
)
5
,
pp. 591-608
Persistent link: https://www.econbiz.de/10010489702
Saved in:
7
Optimal customer relationship management using Bayesian decision theory : an application for customer selection
Venkatesan, Rajkumar
;
Kumar, V.
;
Bohling, Timothy
- In:
Journal of marketing research : JMR
44
(
2007
)
4
,
pp. 579-594
Persistent link: https://www.econbiz.de/10003569723
Saved in:
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