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person:"Gbadamosi, Ayantunji"
type_genre:"Case study"
~person:"O'Dwyer, Michele"
~subject:"Marketing management"
~subject:"Small Business"
~type_genre:"Aufsatz in Zeitschrift"
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Search: subject_exact:"Small and medium-sized enterprises"
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Marketing management
Small Business
KMU
23
SME
23
Marketingmanagement
9
Firm performance
6
Innovation
6
Unternehmenserfolg
6
Entrepreneurship
5
New product development
5
Produktentwicklung
5
Competitive advantage
4
Entrepreneurship approach
4
Ireland
4
Irland
4
Wettbewerbsvorteil
4
Beziehungsmarketing
3
Globalisierung
3
Globalization
3
Innovation management
3
Innovationsmanagement
3
Marketing
3
Relationship marketing
3
Brand management
2
Business start-up
2
Erfolgsfaktor
2
International market entry
2
Internationaler Markteintritt
2
Markenführung
2
Performance measurement
2
Performance-Messung
2
Productivity
2
Produktivität
2
Strategic alliance
2
Strategic management
2
Strategische Allianz
2
Strategisches Management
2
Success factor
2
Unternehmensgründung
2
Africa
1
Afrika
1
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Case study
Aufsatz in Zeitschrift
Article in journal
7
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3
Fallstudie
2
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English
9
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Gbadamosi, Ayantunji
O'Dwyer, Michele
Gilmore, Audrey
9
Laukkanen, Tommi
9
Reijonen, Helen
8
Didonet, Simone Regina
5
Hirvonen, Saku
5
Thurasamy Ramayah
5
Carson, David
4
Jones, Rosalind
4
Mohammad Falahat
4
Spillan, John E.
4
Tuominen, Sasu
4
Agyapong, Ahmed
3
Altinay, Levent
3
Boso, Nathaniel
3
Cadogan, John W.
3
Crick, Dave
3
Crick, James M.
3
Fearne, Andrew P.
3
Gabrielsson, Peter
3
Jaiyeoba, Olumide Olasimbo
3
Joensuu-Salo, Sanna
3
Kocak, Akin
3
Komppula, Raija
3
Monferrer, Diego
3
Morrish, Sussie C.
3
Ngo, Quang-Huy
3
Nwankwo, Cosmas Anayochukwu
3
Pencarelli, Tonino
3
Scheers, Louise van
3
Simmons, Geoffrey
3
Sok, Phyra
3
Story, Vicky M.
3
Weerawardena, Jay
3
Abrokwah-Larbi, Kwabena
2
Amin, Muslim
2
Anees-ur-Rehman, Muhammad
2
Anning-Dorson, Thomas
2
Banerjee, Saikat
2
Blesa, Andreu
2
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Published in...
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Journal of strategic marketing
3
European journal of marketing : EJM
1
International entrepreneurship and management journal
1
International journal of entrepreneurship and small business
1
The journal of product innovation management : an international publication of the Product Development & Management Association
1
Source
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ECONIS (ZBW)
9
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1
Competitor orientation in successful SMEs : an exploration of the impact on innovation
O'Dwyer, Michele
;
Gilmore, Audrey
- In:
Journal of strategic marketing
27
(
2019
)
1
,
pp. 21-37
Persistent link: https://www.econbiz.de/10012202441
Saved in:
2
Entrepreneurial orientation, market orientation and internationalisation in born global small and micro-businesses
Arpa, Claire
;
Tiernan, Siobhan
;
O'Dwyer, Michele
- In:
International journal of entrepreneurship and small business
16
(
2012
)
4
,
pp. 455-470
Persistent link: https://www.econbiz.de/10009577146
Saved in:
3
Editorial: strategic marketing management in small and medium-sized enterprises
Gilmore, Audrey
;
Kraus, Sascha
;
O'Dwyer, Michele
; …
- In:
International entrepreneurship and management journal
8
(
2012
)
2
,
pp. 141-143
Persistent link: https://www.econbiz.de/10010219536
Saved in:
4
Entrepreneurship marketing : principles and practice of SME marketing
Nwankwo, Sonny
(
contributor
); …
-
2011
Persistent link: https://www.econbiz.de/10008757892
Saved in:
5
Strategic alliances as an element of innovative marketing in SMEs
O'Dwyer, Michele
;
Gilmore, Audrey
;
Carson, David
- In:
Journal of strategic marketing
19
(
2011
)
1
,
pp. 91-104
Persistent link: https://www.econbiz.de/10008936986
Saved in:
6
Market orientation, NPD performance, and organizational performance in small firms
Ledwith, Ann
;
O'Dwyer, Michele
- In:
The journal of product innovation management : an …
26
(
2009
)
6
,
pp. 652-661
Persistent link: https://www.econbiz.de/10003894684
Saved in:
7
Marketing the SME : innovation and approach
O'Dwyer, Michele
-
2009
Persistent link: https://www.econbiz.de/10003903365
Saved in:
8
Innovation marketing in SMEs : an empirical study
O'Dwyer, Michele
;
Gilmore, Audrey
;
Carson, David
- In:
Journal of strategic marketing
17
(
2009
)
5
,
pp. 383-396
Persistent link: https://www.econbiz.de/10003916841
Saved in:
9
Innovative marketing in SMEs
O'Dwyer, Michele
;
Gilmore, Audrey
;
Carson, David
- In:
European journal of marketing : EJM
43
(
2009
)
1/2
,
pp. 46-61
Persistent link: https://www.econbiz.de/10009525884
Saved in:
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