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person:"Ghauri, Pervez N."
~language:"deu"
~person:"Laroche, Michel"
~person:"Schlegelmilch, Bodo B."
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Ghauri, Pervez N.
Laroche, Michel
Schlegelmilch, Bodo B.
Zentes, Joachim
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Meffert, Heribert
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Sander, Matthias
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Internationale Standardlehrbücher der Wirtschafts- und Sozialwissenschaften
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Jahrbuch der Absatz- und Verbrauchsforschung
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ECONIS (ZBW)
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Globalisierung : [neue Gobal Player, globale Vermarktung, Globalisierungskritik, globale Trends]
Powell, Sarah
;
Ghauri, Pervez N.
-
2010
Persistent link: https://www.econbiz.de/10008732389
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2
Globales Marketing-Management : eine europäische Perspektive
Keegan, Warren J.
;
Schlegelmilch, Bodo B.
;
Stöttinger, …
-
2002
Persistent link: https://www.econbiz.de/10001647313
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3
Die Bedeutung der Datenäquivalenz in der internationalen Marketing- und Konsumentenforschung
Salzberger, Thomas
;
Sinkovics, Rudolf R.
; …
- In:
Jahrbuch der Absatz- und Verbrauchsforschung
47
(
2001
)
2
,
pp. 190-209
Persistent link: https://www.econbiz.de/10001630775
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