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person:"Ghauri, Pervez N."
~person:"Samiee, Saeed"
~subject:"Brand"
~subject:"Standardisierung"
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Handbook of research in international marketing
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International marketing ; Vol. 2
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International marketing ; Vol. V
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ECONIS (ZBW)
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Do brand names in a foreign language lead to different brand perceptions?
Salciuviene, Laura
;
Ghauri, Pervez N.
;
Streder, Ruth Salomea
- In:
Multicultural perspectives in customer behaviour
,
(pp. 45-64)
.
2014
Persistent link: https://www.econbiz.de/10010399253
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2
Relevance and rigor in international marketing research : developments in product and brand origin line of inquiry
Samiee, Saeed
;
Leonidou, Leonides C.
- In:
Handbook of research in international marketing
,
(pp. 68-87)
.
2011
Persistent link: https://www.econbiz.de/10009385449
Saved in:
3
The influence of global marketing standardization on performance
Samiee, Saeed
;
Roth, Kendall
-
2008
Persistent link: https://www.econbiz.de/10003655951
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4
The influence of global marketing standardization on performance
Samiee, Saeed
;
Roth, Kendall
-
2006
Persistent link: https://www.econbiz.de/10003410810
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