//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
person:"Godes, David"
~person:"Belhadi, Amine"
~person:"Kikumori, Mai"
~subject:"B-to-B-Marketing"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Word of mouth"
Narrow search
Delete all filters
| 4 applied filters
Year of publication
From:
To:
Subject
All
B-to-B-Marketing
Viral marketing
12
Virales Marketing
12
word of mouth
8
Consumer behaviour
6
Konsumentenverhalten
6
Internet marketing
5
Business-to-business marketing
4
Lieferantenmanagement
4
Supplier relationship management
4
Social Web
3
Social web
3
online reviews
3
Communication
2
Data Mining
2
Data mining
2
E-commerce
2
Electronic Commerce
2
Game theory
2
Internet
2
Kommunikation
2
Marketing management
2
Marketingmanagement
2
Online retailing
2
Online-Handel
2
Online-Marketing
2
Spieltheorie
2
Word-of-mouth
2
business-to-business marketing
2
game theory
2
networks
2
signaling
2
Advertising effects
1
B2B context
1
Beziehungsmarketing
1
Bibliometrics
1
Bibliometrie
1
Brand image
1
Corporate culture
1
Counterfeit luxury goods
1
more ...
less ...
Online availability
All
Undetermined
2
Free
1
Type of publication
All
Article
4
Type of publication (narrower categories)
All
Article in journal
4
Aufsatz in Zeitschrift
4
Language
All
English
4
Author
All
Godes, David
Belhadi, Amine
Kikumori, Mai
Bodnar, Kipp
2
Cohen, Jeffrey L.
2
Ishii, Ryuta
2
Jalkala, Anne
2
Salminen, Risto T.
2
Aarikka-Stenroos, Leena
1
Abfalter, Dagmar
1
Akarsu, Tugra Nazlil
1
Anaza, Nwamaka A.
1
Angell, Robert J.
1
Anton, Tobias
1
Aras, Ajit
1
Azer, Jaylan
1
Benkhati, Imane
1
Botha, Elsamari
1
Brockel, Jenny
1
Buyun, Inna
1
Caigny, Arno de
1
Cambra-Fierro, Jesús
1
Chan, Ka Wing
1
Chapple, Duncan
1
Chatzipanagiotou, Kalliopi
1
Chenet, Pierre
1
Coussement, Kristof
1
Cowan, Kirsten
1
Dagger, Tracey S.
1
Dash, Mihir
1
Eckhardt, Thordis
1
Erz, Antonia
1
Grewal, Rajdeep
1
Gu, William
1
Gupta, Shivam
1
Hada, Mahima
1
Havaldar, Krishna K.
1
He, Jiaxun
1
Hoornaert, Steven
1
Huang, Haiyang
1
more ...
less ...
Published in...
All
Industrial marketing management : the international journal for industrial and high-tech firms
1
Journal of business research : JBR
1
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
1
The journal of business & industrial marketing
1
Source
All
ECONIS (ZBW)
4
Showing
1
-
4
of
4
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Word-of-mouth in business-to-business marketing : a systematic review and future research directions
Ishii, Ryuta
;
Kikumori, Mai
- In:
The journal of business & industrial marketing
38
(
2023
)
13
,
pp. 45-62
Persistent link: https://www.econbiz.de/10014472653
Saved in:
2
Does B2B WOM usage matter to channel relationship performance? : the roles of organizational culture and psychic distance
Kikumori, Mai
;
Ishii, Ryuta
- In:
Industrial marketing management : the international …
114
(
2023
),
pp. 286-296
Persistent link: https://www.econbiz.de/10014433436
Saved in:
3
Does strategic management of digital technologies influence electronic word-of-mouth (eWOM) and customer loyalty? : empirical insights from B2B platform economy
Belhadi, Amine
;
Kamble, Sachin S.
;
Benkhati, Imane
; …
- In:
Journal of business research : JBR
156
(
2023
),
pp. 1-11
Persistent link: https://www.econbiz.de/10013534277
Saved in:
4
The strategic impact of references in business markets
Godes, David
- In:
Marketing science : the marketing journal of the …
31
(
2012
)
2
,
pp. 257-276
Persistent link: https://www.econbiz.de/10009548698
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->