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person:"Godes, David"
~person:"Hoornaert, Steven"
~person:"Ishii, Ryuta"
~subject:"B-to-B-Marketing"
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Godes, David
Hoornaert, Steven
Ishii, Ryuta
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Industrial marketing management : the international journal for industrial and high-tech firms
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Word-of-mouth in business-to-business marketing : a systematic review and future research directions
Ishii, Ryuta
;
Kikumori, Mai
- In:
The journal of business & industrial marketing
38
(
2023
)
13
,
pp. 45-62
Persistent link: https://www.econbiz.de/10014472653
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2
Does B2B WOM usage matter to channel relationship performance? : the roles of organizational culture and psychic distance
Kikumori, Mai
;
Ishii, Ryuta
- In:
Industrial marketing management : the international …
114
(
2023
),
pp. 286-296
Persistent link: https://www.econbiz.de/10014433436
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3
Does it pay off to communicate like your online community? : evaluating the effect of content and linguistic style similarity on B2B brand engagement
Meire, Matthijs
;
Coussement, Kristof
;
Caigny, Arno de
; …
- In:
Industrial marketing management : the international …
106
(
2022
),
pp. 292-307
Persistent link: https://www.econbiz.de/10014226517
Saved in:
4
The strategic impact of references in business markets
Godes, David
- In:
Marketing science : the marketing journal of the …
31
(
2012
)
2
,
pp. 257-276
Persistent link: https://www.econbiz.de/10009548698
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