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person:"Gospodinov, Nikolaj"
~person:"Delgado-Ballester, Elena"
~person:"Haimerl, Elmar"
~person:"Magnus, Jan R."
~subject:"Test market"
~subject:"Theorie"
~type:"article"
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Gospodinov, Nikolaj
Delgado-Ballester, Elena
Haimerl, Elmar
Magnus, Jan R.
Högl, Siegfried
3
Gierl, Heribert
2
Hoffman, Donna L.
2
Huber, Christoph
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European journal of marketing : EJM
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1
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VAR models in macroeconomics - new developments and applications : essays in honor of Christopher A. Sims
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Hedonic or utilitarian premiums : does it matter?
Palazon, Mariola
;
Delgado-Ballester, Elena
- In:
European journal of marketing : EJM
47
(
2013
)
8
,
pp. 1256-1275
Persistent link: https://www.econbiz.de/10009787179
Saved in:
2
Unit roots, cointegration, and pretesting in VAR models
Gospodinov, Nikolaj
;
Herrera, Ana María
;
Pesavento, Elena
- In:
VAR models in macroeconomics - new developments and …
,
(pp. 81-115)
.
2013
Persistent link: https://www.econbiz.de/10010252338
Saved in:
3
Effectiveness of price discounts and premium promotions
Palazon, Mariola
;
Delgado-Ballester, Elena
- In:
Psychology & marketing
26
(
2009
)
12
,
pp. 1108-1129
Persistent link: https://www.econbiz.de/10003917061
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4
Emotional or rational advertising? : A fatal error in communication and advertising research
Haimerl, Elmar
- In:
Yearbook of marketing and consumer research
6
(
2008
),
pp. 46-71
Persistent link: https://www.econbiz.de/10003812334
Saved in:
5
Emotionale oder rationale Werbung? : über einen verhängnisvollen Irrtum in Kommunikation und Werbeforschung
Haimerl, Elmar
- In:
Jahrbuch der Absatz- und Verbrauchsforschung
53
(
2007
)
1
,
pp. 4-30
Persistent link: https://www.econbiz.de/10003457823
Saved in:
6
On the harm that ignoring pretesting can cause
Danilov, Dmitry L.
;
Magnus, Jan R.
- In:
Journal of econometrics
122
(
2004
)
1
,
pp. 27-46
Persistent link: https://www.econbiz.de/10002136485
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