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person:"Hang, Haiming"
~language:"eng"
~person:"An, Soontae"
~person:"Nair, Harikesh"
~subject:"Advertising"
~subject:"United States"
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Advertising
United States
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11
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5
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5
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Hang, Haiming
An, Soontae
Nair, Harikesh
Reijmersdal, Eva A. van
5
Buijzen, Moniek
4
Evans, Nathaniel J.
4
Kretschmer, Tobias
4
Rozendaal, Esther
4
Terlutter, Ralf
4
Vashisht, Devika
4
Choi, Yung Kyun
3
Claussen, Jörg
3
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3
Dwyer, Brendan
3
Ghosh, Tathagata
3
Hoy, Mariea Grubbs
3
Mau, Gunnar
3
Ohashi, Hiroshi
3
Pelsmacker, Patrick de
3
Sreejesh, S.
3
Ward, Michael R.
3
Aguiar, Mark
2
Bils, Mark
2
Cauberghe, Verolien
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Cauberghe, Veroline
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Charles, Kerwin Kofi
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Chintagunta, Pradeep K.
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Gil, Ricard
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2
Hudders, Liselot
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Hurst, Erik
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Hwang, Yongjin
2
Kalenkoski, Charlene Marie
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Kuo, Andrew
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Kwak, Dae Hee
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International journal of advertising : the quarterly review of marketing communications
2
Journal of advertising : official publication of the American Academy of Advertising
2
Journal of applied econometrics
1
Research paper series / Stanford Graduate School of Business
1
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ECONIS (ZBW)
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1
Advertising or games? : advergames on the internet gaming sites targeting children
An, Soontae
;
Kang, Hann
- In:
International journal of advertising : the quarterly …
33
(
2014
)
3
,
pp. 509-532
Persistent link: https://www.econbiz.de/10010412890
Saved in:
2
Children's advertising literacy for advergames : perception of the game as advertising
An, Soontae
;
Jin, Hyun Seung
;
Park, Eun Hae
- In:
Journal of advertising : official publication of the …
43
(
2014
)
1
,
pp. 63-72
Persistent link: https://www.econbiz.de/10010344086
Saved in:
3
Intertemporal price discrimination with forward-looking consumers : application to the US market for console video-games
Nair, Harikesh
(
contributor
)
-
2006
Persistent link: https://www.econbiz.de/10003412643
Saved in:
4
The implicit influence of bimodal brand placement on children : information integration or information interference?
Hang, Haiming
- In:
International journal of advertising : the quarterly …
31
(
2012
)
3
,
pp. 465-484
Persistent link: https://www.econbiz.de/10009581819
Saved in:
5
Mitigating the effects of advergames on children : do advertising breaks work?
An, Soontae
;
Stern, Susannah
- In:
Journal of advertising : official publication of the …
40
(
2011
)
1
,
pp. 43-56
Persistent link: https://www.econbiz.de/10009009163
Saved in:
6
Measuring marketing-mix effects in the 32-64 bit video game console market
Chintagunta, Pradeep K.
;
Nair, Harikesh
;
Sukumar, R.
- In:
Journal of applied econometrics
24
(
2009
)
3
,
pp. 421-445
Persistent link: https://www.econbiz.de/10003825041
Saved in:
7
Intertemporal price discrimination in the United States market for 32-bit video games
Nair, Harikesh
-
2005
Persistent link: https://www.econbiz.de/10003905652
Saved in:
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