The implicit influence of bimodal brand placement on children : information integration or information interference?
Year of publication: |
2012
|
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Authors: | Hang, Haiming |
Published in: |
International journal of advertising : the quarterly review of marketing communications. - Abingdon : Routledge, Taylor & Francis Group, ISSN 0261-9903, ZDB-ID 83205-4. - Vol. 31.2012, 3, p. 465-484
|
Subject: | Werbung | Advertising | Kinder | Children | Computerspiel | Video game | Product Placement | Product placement | Werbewirkung | Advertising effects | Konsumentenverhalten | Consumer behaviour |
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