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person:"Hang, Haiming"
~person:"An, Soontae"
~person:"Dwivedi, Yogesh Kumar"
~person:"Nelson, Michelle R."
~subject:"Advertising"
~subject:"Werbepsychologie"
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Advertising
Werbepsychologie
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Hang, Haiming
An, Soontae
Dwivedi, Yogesh Kumar
Nelson, Michelle R.
Reijmersdal, Eva A. van
5
Buijzen, Moniek
4
Evans, Nathaniel J.
4
Rozendaal, Esther
4
Terlutter, Ralf
4
Vashisht, Devika
4
Ghosh, Tathagata
3
Hoy, Mariea Grubbs
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Mau, Gunnar
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Pelsmacker, Patrick de
3
Ponnet, Koen
3
Sreejesh, S.
3
Vanwesenbeeck, Ini
3
Walrave, Michel
3
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2
Cauberghe, Veroline
2
Dens, Nathalie
2
Eastin, Matthew S.
2
Herrewijn, Laura
2
Huber, Frank
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Hudders, Liselot
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Hwang, Yongjin
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Panic, Katarina
2
Pillai, Sreejesh S.
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Poels, Karolien
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Antheunis, Marjolijn L.
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Journal of advertising : official publication of the American Academy of Advertising
3
International journal of advertising : the quarterly review of marketing communications
2
Advertising in new formats and media : current research and implications for marketers
1
Journal of business research : JBR
1
Journal of consumer policy : consumer issues in law, economics and behavioural sciences
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Psychology & marketing
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ECONIS (ZBW)
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1
Brands in a game or a game for brands? : comparing the persuasive effectiveness of in-game advertising and advergames
Ghosh, Tathagata
;
Sreejesh, S.
;
Dwivedi, Yogesh Kumar
- In:
Psychology & marketing
39
(
2022
)
12
,
pp. 2328-2348
Persistent link: https://www.econbiz.de/10013465194
Saved in:
2
Moving beyond the content : the role of contextual cues in the effectiveness of gamification of advertising
Sreejesh, S.
;
Ghosh, Tathagata
;
Dwivedi, Yogesh Kumar
- In:
Journal of business research : JBR
132
(
2021
),
pp. 88-101
Persistent link: https://www.econbiz.de/10012581567
Saved in:
3
Defend the indefensible : helping children cope with the implicit influence of online game advertising
Hang, Haiming
;
Nairn, Agnès
- In:
Advertising in new formats and media : current research …
,
(pp. 379-395)
.
2016
Persistent link: https://www.econbiz.de/10011473462
Saved in:
4
The relationship of persuasion knowledge, identification of commercial intent and persuasion outcomes in advergames : the role of media context and presence
Waiguny, Martin K. J.
;
Nelson, Michelle R.
;
Terlutter, Ralf
- In:
Journal of consumer policy : consumer issues in law, …
37
(
2014
)
2
,
pp. 257-277
Persistent link: https://www.econbiz.de/10010479067
Saved in:
5
Advertising or games? : advergames on the internet gaming sites targeting children
An, Soontae
;
Kang, Hann
- In:
International journal of advertising : the quarterly …
33
(
2014
)
3
,
pp. 509-532
Persistent link: https://www.econbiz.de/10010412890
Saved in:
6
Children's advertising literacy for advergames : perception of the game as advertising
An, Soontae
;
Jin, Hyun Seung
;
Park, Eun Hae
- In:
Journal of advertising : official publication of the …
43
(
2014
)
1
,
pp. 63-72
Persistent link: https://www.econbiz.de/10010344086
Saved in:
7
How advergame content influences explicit and implicit brand attitudes : when violence spills over
Waiguny, Martin K. J.
;
Nelson, Michelle R.
;
Marko, Bernhard
- In:
Journal of advertising : official publication of the …
42
(
2013
)
2/3
,
pp. 155-169
Persistent link: https://www.econbiz.de/10009778534
Saved in:
8
The implicit influence of bimodal brand placement on children : information integration or information interference?
Hang, Haiming
- In:
International journal of advertising : the quarterly …
31
(
2012
)
3
,
pp. 465-484
Persistent link: https://www.econbiz.de/10009581819
Saved in:
9
Mitigating the effects of advergames on children : do advertising breaks work?
An, Soontae
;
Stern, Susannah
- In:
Journal of advertising : official publication of the …
40
(
2011
)
1
,
pp. 43-56
Persistent link: https://www.econbiz.de/10009009163
Saved in:
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