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person:"Heidemann, Julia"
~person:"Bradlow, Eric T."
~person:"Neslin, Scott A."
~subject:"Key-Account-Management"
~subject:"Relationship marketing"
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Search: subject_exact:"Customer value"
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Key-Account-Management
Relationship marketing
Customer value
20
Kundenwert
20
Beziehungsmarketing
16
Theorie
6
Theory
6
customer lifetime value
6
Forecasting model
4
Prognoseverfahren
4
RFM
4
clumpiness
4
Brand image
3
Brand management
3
Financial services
3
Finanzdienstleistung
3
Markenführung
3
Markenimage
3
Markov chain
3
Markov-Kette
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Consumer behaviour
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Customer acquisition
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Distribution channel
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Kundengewinnung
2
Lebenszyklus
2
Life cycle
2
Marketing management
2
Marketingmanagement
2
Vertriebsweg
2
customer relationship management
2
Anreiz
1
Anreizregulierung
1
Bayes-Statistik
1
Bayesian inference
1
Bundling strategy
1
Commission payments
1
Controlling
1
Customer analysis
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Customer integration
1
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Heidemann, Julia
Bradlow, Eric T.
Neslin, Scott A.
Kumar, V.
32
Madhani, Pankaj M.
14
Eggert, Andreas
11
Fader, Peter
11
Verhoef, Peter C.
10
Günter, Bernd
9
Heinonen, Kristina
9
Helm, Sabrina
9
Bruhn, Manfred
8
Ko, Eunju
8
Reinartz, Werner J.
8
Venkatesan, Rajkumar
8
Bauer, Hans H.
7
Gallarza, Martina G.
7
Gil Saura, Irene
7
Krafft, Manfred
7
Wiesel, Thorsten
7
Frow, Pennie
6
Georgi, Dominik
6
Hadwich, Karsten
6
Kim, Kyung Hoon
6
Lehmann, Donald R.
6
Petersen, J. Andrew
6
Saarijärvi, Hannu
6
Skiera, Bernd
6
Strandvik, Tore
6
Ahn, Jiseon
5
Aksoy, Lerzan
5
Albadvi, Amir
5
Baesens, Bart
5
Gupta, Sunil
5
Haenlein, Michael
5
Hammerschmidt, Maik
5
Hollebeek, Linda D.
5
Kleinaltenkamp, Michael
5
Lemon, Katherine N.
5
Leone, Robert P.
5
Maas, Peter
5
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Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
5
Journal of marketing
2
Beiträge zum wertorientierten Kundenbeziehungsmanagement
1
Controlling & management review : Zeitschrift für Controlling & Management
1
Handbook of research on customer equity in marketing
1
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
1
Journal of management control : Zeitschrift für Planung & Unternehmenssteuerung
1
Journal of the Academy of Marketing Science
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Management science : journal of the Institute for Operations Research and the Management Sciences
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ECONIS (ZBW)
16
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1
How physical stores enhance customer value : the importance of product inspection depth
Zhang, Jonathan Z.
;
Chang, Chun-Wei
;
Neslin, Scott A.
- In:
Journal of marketing
86
(
2022
)
2
,
pp. 166-185
Persistent link: https://www.econbiz.de/10013258823
Saved in:
2
A cross-cohort changepoint model for customer-base analysis
Gopalakrishnan, Arun
;
Bradlow, Eric T.
;
Fader, Peter
- In:
Marketing science : the marketing journal of the …
36
(
2017
)
2
,
pp. 195-213
Persistent link: https://www.econbiz.de/10011672435
Saved in:
3
Can marketing campaigns induce multichannel buying and more profitable customers? : a field experiment
Montaguti, Elisa
;
Neslin, Scott A.
;
Valentini, Sara
- In:
Marketing science : the marketing journal of the …
35
(
2016
)
2
,
pp. 201-217
Persistent link: https://www.econbiz.de/10011459494
Saved in:
4
Empirically testable sources and implications of clumpiness
Zhang, Yao
;
Bradlow, Eric T.
;
Small, Dylan S.
- In:
Marketing science : the marketing journal of the …
34
(
2015
)
2
,
pp. 215-217
Persistent link: https://www.econbiz.de/10010515905
Saved in:
5
Commentary on "Predicting customer value using clumpiness from RFM to RFMC"
Rao, Vithala R.
- In:
Marketing science : the marketing journal of the …
34
(
2015
)
2
,
pp. 213-215
Persistent link: https://www.econbiz.de/10010515910
Saved in:
6
Predicting customer value using clumpiness : from RFM to RFMC
Zhang, Yao
;
Bradlow, Eric T.
;
Small, Dylan S.
- In:
Marketing science : the marketing journal of the …
34
(
2015
)
2
,
pp. 195-208
Persistent link: https://www.econbiz.de/10010515923
Saved in:
7
Co-managing brand equity and customer equity
Luo, Anita
;
Lehmann, Donald R.
;
Neslin, Scott A.
- In:
Handbook of research on customer equity in marketing
,
(pp. 363-381)
.
2015
Persistent link: https://www.econbiz.de/10010483476
Saved in:
8
Wertorientierte Gestaltung von Kundenbeziehungen
Heidemann, Julia
-
2009
Persistent link: https://www.econbiz.de/10008749430
Saved in:
9
Overcoming the "recency trap" in customer relationship management
Neslin, Scott A.
;
Taylor, Gail Ayala
;
Grantham, Kimberly D.
- In:
Journal of the Academy of Marketing Science
41
(
2013
)
3
,
pp. 320-337
Persistent link: https://www.econbiz.de/10009747845
Saved in:
10
Customer lifetime value-based sales force control in the financial services industry : an incentive-compatible remuneration model
Heidemann, Julia
;
Kaiser, Marcus
;
Klier, Mathias
; …
- In:
Journal of management control : Zeitschrift für …
23
(
2012
)
1
,
pp. 27-51
Persistent link: https://www.econbiz.de/10009631626
Saved in:
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