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person:"Heidemann, Julia"
~person:"Saarijärvi, Hannu"
~person:"Wiesel, Thorsten"
~subject:"Key-Account-Management"
~subject:"Relationship marketing"
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Search: subject_exact:"Customer value"
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Key-Account-Management
Relationship marketing
Customer value
26
Kundenwert
26
Beziehungsmarketing
17
Betriebliche Wertschöpfung
5
Consumer behaviour
5
Konsumentenverhalten
5
Value creation
5
Theorie
4
Theory
4
Customer satisfaction
3
Financial services
3
Finanzdienstleistung
3
Kundenzufriedenheit
3
Shareholder Value
3
Shareholder value
3
USA
3
United States
3
Customer analysis
2
Dienstleistungsqualität
2
Digital platform
2
Digitale Plattform
2
Einzelhandel
2
Kundenanalyse
2
Marketing management
2
Marketingmanagement
2
Measurement
2
Messung
2
Retail trade
2
Service quality
2
Accounting valuation
1
Anreiz
1
Anreizregulierung
1
Betriebliche Finanzwirtschaft
1
Bilanzielle Bewertung
1
Brand equity
1
Brand image
1
Business process management
1
Capital structure
1
Co-operatives
1
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5
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1
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Article
16
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1
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Article in journal
12
Aufsatz in Zeitschrift
12
Aufsatz im Buch
4
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4
Hochschulschrift
1
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1
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English
15
German
2
Author
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Heidemann, Julia
Saarijärvi, Hannu
Wiesel, Thorsten
Kumar, V.
32
Madhani, Pankaj M.
14
Eggert, Andreas
11
Fader, Peter
11
Verhoef, Peter C.
10
Günter, Bernd
9
Heinonen, Kristina
9
Helm, Sabrina
9
Bruhn, Manfred
8
Ko, Eunju
8
Reinartz, Werner J.
8
Venkatesan, Rajkumar
8
Bauer, Hans H.
7
Gallarza, Martina G.
7
Gil Saura, Irene
7
Krafft, Manfred
7
Neslin, Scott A.
7
Frow, Pennie
6
Georgi, Dominik
6
Hadwich, Karsten
6
Kim, Kyung Hoon
6
Lehmann, Donald R.
6
Petersen, J. Andrew
6
Skiera, Bernd
6
Strandvik, Tore
6
Ahn, Jiseon
5
Aksoy, Lerzan
5
Albadvi, Amir
5
Baesens, Bart
5
Bradlow, Eric T.
5
Gupta, Sunil
5
Haenlein, Michael
5
Hammerschmidt, Maik
5
Hollebeek, Linda D.
5
Kleinaltenkamp, Michael
5
Lemon, Katherine N.
5
Leone, Robert P.
5
Maas, Peter
5
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Journal of service research : JSR
2
AMS review : official publication of the Academy of Marketing Science
1
Beiträge zum wertorientierten Kundenbeziehungsmanagement
1
Business process management journal
1
Collaborative value co-creation in the platform economy
1
Controlling & management review : Zeitschrift für Controlling & Management
1
GfK marketing intelligence review : Marketingforschung für die Praxis
1
Handbook of research on customer equity in marketing
1
Journal of business research : JBR
1
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
1
Journal of management control : Zeitschrift für Planung & Unternehmenssteuerung
1
Journal of retailing and consumer services
1
Journal of the Academy of Marketing Science
1
Strukturwandel der Wertschöpfung im Bankgeschäft
1
The international review of retail, distribution and consumer research
1
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ECONIS (ZBW)
17
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1
Omni-channel retailing : propositions, examples and solutions
Yrjölä, Mika
;
Spence, Mark T.
;
Saarijärvi, Hannu
- In:
The international review of retail, distribution and …
28
(
2018
)
3
,
pp. 259-276
Persistent link: https://www.econbiz.de/10011885383
Saved in:
2
An integrative framework for managing customer value propositions
Rintamäki, Timo
;
Saarijärvi, Hannu
- In:
Journal of business research : JBR
134
(
2021
),
pp. 754-764
Persistent link: https://www.econbiz.de/10012643969
Saved in:
3
A customer value perspective to service experiences in restaurants
Yrjölä, Mika
;
Rintamäki, Timo
;
Saarijärvi, Hannu
; …
- In:
Journal of retailing and consumer services
51
(
2019
),
pp. 91-101
Persistent link: https://www.econbiz.de/10012115044
Saved in:
4
Customer value in the sharing economy platform : the Airbnb case
Nguyen, Hong Ngoc
;
Rintamäki, Timo
;
Saarijärvi, Hannu
- In:
Collaborative value co-creation in the platform economy
,
(pp. 225-246)
.
2018
Persistent link: https://www.econbiz.de/10011885480
Saved in:
5
The effects of customer equity drivers on loyalty across services industries and firms
Ou, Yi-Chun
;
Verhoef, Peter C.
;
Wiesel, Thorsten
- In:
Journal of the Academy of Marketing Science
45
(
2017
)
3
,
pp. 336-356
Persistent link: https://www.econbiz.de/10011684991
Saved in:
6
Consumer cooperatives : uncovering the value potential of customer ownership
Talonen, Antti
;
Jussila, Iiro
;
Saarijärvi, Hannu
; …
- In:
AMS review : official publication of the Academy of …
6
(
2016
)
3/4
,
pp. 142-156
Persistent link: https://www.econbiz.de/10011627990
Saved in:
7
Customer equity reporting
Wiesel, Thorsten
;
Skiera, Bernd
- In:
Handbook of research on customer equity in marketing
,
(pp. 466-482)
.
2015
Persistent link: https://www.econbiz.de/10010483413
Saved in:
8
Wertorientierte Gestaltung von Kundenbeziehungen
Heidemann, Julia
-
2009
Persistent link: https://www.econbiz.de/10008749430
Saved in:
9
The role of consumer confidence in creating customer loyalty
Ou, Yi-chun
;
Vries, Lisette de
;
Wiesel, Thorsten
; …
- In:
Journal of service research : JSR
17
(
2014
)
3
,
pp. 339-354
Persistent link: https://www.econbiz.de/10010393226
Saved in:
10
Disentangling customer orientation : executive perspective
Saarijärvi, Hannu
;
Kuusela, Hannu
;
Neilimo, Kari
; …
- In:
Business process management journal
20
(
2014
)
5
,
pp. 663-677
Persistent link: https://www.econbiz.de/10010415928
Saved in:
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