//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
person:"Helm, Sabrina"
~person:"Heinonen, Kristina"
~person:"Homburg, Christian"
~person:"Kumar, Vikas"
~subject:"Tourism marketing"
~type_genre:"Article in journal"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Relationship marketing"
Narrow search
Delete all filters
| 6 applied filters
Year of publication
From:
To:
Subject
All
Tourism marketing
Beziehungsmarketing
69
Relationship marketing
69
Consumer behaviour
26
Konsumentenverhalten
26
Brand management
13
Markenführung
13
Brand image
11
Markenimage
11
Deutschland
9
Germany
9
Theorie
9
Theory
9
Customer value
8
Dienstleistungsqualität
8
Kundenwert
8
Service quality
8
Social Web
8
Social web
8
Brand
7
Customer satisfaction
7
Kundenzufriedenheit
7
Lieferantenmanagement
7
Markenartikel
7
Supplier relationship management
7
Internet marketing
6
Marketing management
6
Marketingmanagement
6
Online-Marketing
6
Betriebliche Wertschöpfung
5
Destination management
5
Destinationsmanagement
5
Holiday behaviour
5
Online retailing
5
Online-Handel
5
Salespeople
5
Tourismusmarketing
5
Urlaubsverhalten
5
Value creation
5
Verkaufspersonal
5
more ...
less ...
Online availability
All
Undetermined
5
Type of publication
All
Article
5
Type of publication (narrower categories)
All
Article in journal
Aufsatz in Zeitschrift
5
Language
All
English
5
Author
All
Helm, Sabrina
Heinonen, Kristina
Homburg, Christian
Kumar, Vikas
Kaushik, Arun Kumar
4
Su, LuJun
4
Alrawadieh, Ziad
3
Han, Heesup
3
Qu, Ying
3
So, Kevin Kam Fung
3
Yang, Fiona X.
3
Alrawadieh, Zaid
2
Aro, Kaisa
2
Cai, Liping A.
2
Cao, Limei
2
Chen, Ching-fu
2
Chen, Shan-Pei
2
Correia, Antónia
2
Fang, Yen-Po
2
Fu, Xiaoxiao
2
Hsu, Maxwell K.
2
Huang, Wen-Shiung
2
Hyun, Sunghyup Sean
2
Jeong, Yunduk
2
Kim, Sukkyu
2
Kozak, Metin
2
Kumar, Navin
2
Li, Jun
2
Li, Ting
2
Li, Xiangping
2
Line, Nathaniel D.
2
Liu, Chih-Hsing
2
Liu, Chyong-Ru
2
Mallya, Jyothi
2
Martin, Drew
2
Mavondo, Felix
2
Murdy, Samantha
2
Najar, Ashaq Hussain
2
Neuts, Bart
2
Nijkamp, Peter
2
Nunkoo, Robin
2
Panda, Rajeev Kumar
2
Patwardhan, Vidya
2
more ...
less ...
Published in...
All
Journal of travel and tourism marketing
3
Journal of vacation marketing
1
Tourism management perspectives : TMP
1
Source
All
ECONIS (ZBW)
5
Showing
1
-
5
of
5
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Building relationship orientation among travelers through destination brand authenticity
Kumar, Vikas
;
Kaushal, Vikrant
;
Kaushik, Arun Kumar
- In:
Journal of vacation marketing
29
(
2023
)
3
,
pp. 331-347
Persistent link: https://www.econbiz.de/10014293847
Saved in:
2
Does experience affect engagement? : role of destination brand engagement in developing brand advocacy and revisit intentions
Kumar, Vikas
;
Kaushik, Arun Kumar
- In:
Journal of travel and tourism marketing
37
(
2020
)
3
,
pp. 332-346
Persistent link: https://www.econbiz.de/10012289335
Saved in:
3
Destination brand experience and visitor behavior : the mediating role of destination brand identification
Kumar, Vikas
;
Kaushik, Arun Kumar
- In:
Journal of travel and tourism marketing
35
(
2018
)
5
,
pp. 649-663
Persistent link: https://www.econbiz.de/10011918035
Saved in:
4
Achieving destination advocacy and destination loyalty through destination brand identification
Kumar, Vikas
;
Kaushik, Arun Kumar
- In:
Journal of travel and tourism marketing
34
(
2017
)
9
,
pp. 1247-1260
Persistent link: https://www.econbiz.de/10011759012
Saved in:
5
Examining the role of destination personality and self-congruity in predicting tourist behavior
Kumar, Vikas
- In:
Tourism management perspectives : TMP
20
(
2016
),
pp. 217-227
Persistent link: https://www.econbiz.de/10011619582
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->