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person:"Helm, Sabrina"
~person:"Heinonen, Kristina"
~person:"Homburg, Christian"
~person:"Palmatier, Robert W."
~type_genre:"Article in journal"
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Search: subject_exact:"Relationship marketing"
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Beziehungsmarketing
79
Relationship marketing
79
Consumer behaviour
20
Konsumentenverhalten
20
Lieferantenmanagement
14
Supplier relationship management
14
Marketing management
12
Marketingmanagement
12
Theorie
11
Theory
11
Customer value
10
Kundenwert
10
Deutschland
9
Germany
9
Salespeople
9
Verkaufspersonal
9
relationship marketing
8
Customer satisfaction
6
Dienstleistungsqualität
6
Kundenzufriedenheit
6
Service quality
6
Betriebliche Wertschöpfung
5
Social Web
5
Social web
5
Value creation
5
B-to-B-Marketing
4
Business-to-business marketing
4
Customer-dominant logic
4
Erfolgsfaktor
4
International marketing
4
Internationales Marketing
4
Kundenbindungsprogramm
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Loyalty program
4
Marketing theory
4
Marketingtheorie
4
Success factor
4
USA
4
United States
4
Arbeitszufriedenheit
3
Dienstleistungsmanagement
3
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Article
79
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Article in journal
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79
Aufsatz im Buch
42
Book section
42
Graue Literatur
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Non-commercial literature
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Sammelwerk
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16
Handbuch
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7
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7
Hochschulschrift
7
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English
64
German
15
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Helm, Sabrina
Heinonen, Kristina
Homburg, Christian
Palmatier, Robert W.
Han, Heesup
52
Kumar, V.
48
Hollebeek, Linda D.
40
Mattila, Anna S.
36
Gil Saura, Irene
35
Verhoef, Peter C.
35
Smith, Alan D.
31
Prentice, Catherine
30
Svensson, Göran
30
Bruhn, Manfred
27
Herrmann, Andreas
27
Loureiro, Sandra Maria Correia
27
Grewal, Dhruv
25
Agnihotri, Raj
24
Bang, Nguyen
24
Hyun, Sunghyup Sean
24
Walsh, Gianfranco
24
Klaus, Philipp
23
Vrontis, Demetris
23
Huber, Frank
22
Ruyter, Ko de
22
Thaichon, Park
22
Evanschitzky, Heiner
21
Wong, IpKin Anthony
21
Balaji, M. S.
20
Harrigan, Paul
20
Kumar, Vikas
20
Quach, Sara
20
Rather, Raouf Ahmad
20
Wieseke, Jan
20
Karjaluoto, Heikki
19
Sesé, F. Javier
19
Casidy, Riza
18
Khan, Imran
18
Kim, Wansoo
18
Neslin, Scott A.
18
Rahman, Zillur
18
So, Kevin Kam Fung
18
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Journal of marketing
16
Journal of the Academy of Marketing Science
14
Die Betriebswirtschaft : DBW
5
Marketing : ZFP ; journal of research and management
5
Journal of international marketing
4
Industrial marketing management : the international journal for industrial and high-tech firms
3
The journal of services marketing
3
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
2
Journal of business economics : JBE
2
Journal of service management
2
The international journal of bank marketing : IJBM
2
AMS review : official publication of the Academy of Marketing Science
1
Annals of public and cooperative economics
1
Business horizons
1
Die Unternehmung : Swiss journal of business research and practice ; Organ der Schweizerischen Gesellschaft für Betriebswirtschaft (SGB)
1
European business review : EBR ; the official journal of the International Management Centres, Europe
1
European management journal
1
GfK marketing intelligence review : Marketingforschung für die Praxis
1
Harvard-Business-Manager : das Wissen der Besten
1
International journal of internet marketing and advertising : IJIMA
1
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
1
Journal of customer behaviour
1
Journal of financial services marketing : JFSM
1
Journal of marketing research : JMR
1
Journal of retailing and consumer services
1
Journal of service research : JSR
1
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
1
MSI reports : working paper series
1
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
1
Marktforschung & Management : M & M ; Zeitschrift für marktorientierte Unternehmenspolitik
1
Psychology & marketing
1
The journal of personal selling & sales management : JPSSM
1
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ECONIS (ZBW)
79
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1
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10
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79
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1
Ordinary customer experience : conceptualization, characterization, and implications
Heinonen, Kristina
;
Lipkin, Michaela
- In:
Psychology & marketing
40
(
2023
)
9
,
pp. 1720-1736
Persistent link: https://www.econbiz.de/10014338320
Saved in:
2
Characterizing ex situ value : a customer-dominant perspective on value
Heinonen, Kristina
- In:
Journal of travel research : a quarterly publication of …
62
(
2023
)
8
,
pp. 1707-1721
Persistent link: https://www.econbiz.de/10014384378
Saved in:
3
Customer engagement in international markets
Steinhoff, Lena
;
Liu, Juanyi
;
Li, Xiaoling
;
Palmatier, …
- In:
Journal of international marketing
31
(
2023
)
1
,
pp. 1-31
Persistent link: https://www.econbiz.de/10014233447
Saved in:
4
Customer ecosystems : exploring how ecosystem actors shape customer experience
Lipkin, Michaela
;
Heinonen, Kristina
- In:
The journal of services marketing
36
(
2022
)
9
,
pp. 1-17
Persistent link: https://www.econbiz.de/10013542858
Saved in:
5
Quantifying the influence of customer experience on consumer share-of-category
Klaus, Philipp
;
Kuppelwieser, Volker
;
Heinonen, Kristina
- In:
Journal of retailing and consumer services
73
(
2023
),
pp. 1-10
Persistent link: https://www.econbiz.de/10014303364
Saved in:
6
An emerging theory of loyalty program dynamics
Kim, Jisu J.
;
Steinhoff, Lena
;
Palmatier, Robert W.
- In:
Journal of the Academy of Marketing Science
49
(
2021
)
1
,
pp. 71-95
Persistent link: https://www.econbiz.de/10012434088
Saved in:
7
Customer inertia marketing
Henderson, Conor M.
;
Steinhoff, Lena
;
Harmeling, Colleen M.
- In:
Journal of the Academy of Marketing Science
49
(
2021
)
2
,
pp. 350-373
Persistent link: https://www.econbiz.de/10012434109
Saved in:
8
International market entry strategies : relational, digital, and hybrid approaches
Watson, George F., IV.
;
Weaven, Scott
;
Perkins, Helen
; …
- In:
Journal of international marketing
26
(
2018
)
1
,
pp. 30-60
Persistent link: https://www.econbiz.de/10011848797
Saved in:
9
Tolerating and managing failure: an organizational perspective on customer reacquisition management
Vomberg, Arnd
;
Homburg, Christian
;
Gwinner, Olivia
- In:
Journal of marketing
84
(
2020
)
5
,
pp. 117-136
Persistent link: https://www.econbiz.de/10012271507
Saved in:
10
Dynamic effects of newcomer salespersons' peer relational exchanges and structures on performance
Claro, Danny Pimentel
;
Ramos, Carla
;
Gonzalez, Gabriel R.
; …
- In:
International journal of research in marketing : IJRM ; …
37
(
2020
)
1
,
pp. 74-92
Persistent link: https://www.econbiz.de/10012288646
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