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person:"Helmig, Bernd"
~language:"eng"
~person:"Grönroos, Christian"
~person:"Van den Poel, Dirk"
~type:"article"
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Search: subject_exact:"Beziehungsmanagement"
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Beziehungsmarketing
28
Relationship marketing
28
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Services marketing
6
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Helmig, Bernd
Grönroos, Christian
Van den Poel, Dirk
Kumar, V.
55
Han, Heesup
52
Hollebeek, Linda D.
40
Verhoef, Peter C.
39
Gil Saura, Irene
37
Mattila, Anna S.
37
Palmatier, Robert W.
33
Smith, Alan D.
32
Prentice, Catherine
30
Svensson, Göran
30
Loureiro, Sandra Maria Correia
27
Thaichon, Park
27
Grewal, Dhruv
25
Quach, Sara
25
Agnihotri, Raj
24
Hyun, Sunghyup Sean
24
Karjaluoto, Heikki
24
Klaus, Philipp
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Bang, Nguyen
23
Ruyter, Ko de
23
Vrontis, Demetris
23
Wong, IpKin Anthony
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Balaji, M. S.
20
Harrigan, Paul
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Heinonen, Kristina
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Kumar, Vikas
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Neslin, Scott A.
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Sesé, F. Javier
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Beatty, Sharon E.
19
Brodie, Roderick J.
19
Malthouse, Edward C.
19
Rahman, Zillur
19
Rather, Raouf Ahmad
19
Casidy, Riza
18
Edvardsson, Bo
18
Evanschitzky, Heiner
18
Gustafsson, Anders
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Kim, Wansoo
18
Lemon, Katherine N.
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The journal of services marketing
3
European journal of marketing : EJM
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European journal of operational research : EJOR
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Industrial marketing management : the international journal for industrial and high-tech firms
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A reader in marketing communications
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Handbook of relationship marketing
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Major theoretical debates and contemporary issues in marketing theory
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Managing service quality : MSQ ; an international journal
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The Routledge handbook of service research insights and ideas
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The SAGE handbook of marketing theory
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The evolution of integrated marketing communications : the customer-driven marketplace
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ECONIS (ZBW)
28
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1
Service profit logic : ensuring customer willingness to pay
Grönroos, Christian
- In:
The Routledge handbook of service research insights and …
,
(pp. 46-68)
.
2020
Persistent link: https://www.econbiz.de/10012238609
Saved in:
2
Evaluating multi-label classifiers and recommender systems in the financial service sector
Bogaert, Matthias
;
Lootens, Justine
;
Van den Poel, Dirk
; …
- In:
European journal of operational research : EJOR
279
(
2019
)
2
,
pp. 620-634
Persistent link: https://www.econbiz.de/10012110737
Saved in:
3
The role of marketer-generated content in customer engagement marketing
Meire, Matthijs
;
Hewett, Kelly
;
Ballings, Michel
;
Kumar, V.
- In:
Journal of marketing
83
(
2019
)
6
,
pp. 21-42
Persistent link: https://www.econbiz.de/10012176245
Saved in:
4
Does communicating the customer's resource integrating role improve or diminish value proposition effectiveness?
Leroi-Werelds, Sara
;
Streukens, Sandra
;
Van …
- In:
Journal of service management
28
(
2017
)
4
,
pp. 618-639
Persistent link: https://www.econbiz.de/10011731212
Saved in:
5
Relationship marketing and service : an update
Grönroos, Christian
- In:
Journal of global scholars of marketing science : …
27
(
2017
)
3
,
pp. 201-208
Persistent link: https://www.econbiz.de/10011774977
Saved in:
6
Christian Grönroos : I did it my way
Grönroos, Christian
- In:
Journal of historical research in marketing
9
(
2017
)
3
,
pp. 277-301
Persistent link: https://www.econbiz.de/10011798326
Saved in:
7
Relationship marketing readiness : theoretical background and measurement directions
Grönroos, Christian
- In:
The journal of services marketing
31
(
2017
)
3
,
pp. 218-225
Persistent link: https://www.econbiz.de/10011741198
Saved in:
8
Communication-in-use : customer-integrated marketing communication
Finne, Åke
;
Grönroos, Christian
- In:
European journal of marketing : EJM
51
(
2017
)
3
,
pp. 445-463
Persistent link: https://www.econbiz.de/10011698204
Saved in:
9
How buyer-seller relationship orientation affects adaptation of sales processes to the buying process
Viio, Paul
;
Grönroos, Christian
- In:
Industrial marketing management : the international …
52
(
2016
),
pp. 37-46
Persistent link: https://www.econbiz.de/10011447488
Saved in:
10
Relationality in the service logic of value creation
FitzPatrick, Mary
;
Varey, Richard J.
;
Grönroos, Christian
- In:
The journal of services marketing
29
(
2015
)
6/7
,
pp. 463-471
Persistent link: https://www.econbiz.de/10011418346
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