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person:"Helmig, Bernd"
~person:"Grönroos, Christian"
~person:"Huang, Chao-Chin"
~person:"Rahman, Zillur"
~subject:"Brand"
~subject:"Dienstleistungsmarketing"
~subject:"Hospital"
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Search: subject_exact:"Beziehungsmanagement"
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Brand
Dienstleistungsmarketing
Hospital
Beziehungsmarketing
70
Relationship marketing
70
Consumer behaviour
23
Konsumentenverhalten
23
Brand management
16
Markenführung
16
Services marketing
14
Krankenhaus
11
Marketing management
11
Marketingmanagement
11
Brand image
10
Brand loyalty
10
Customer integration
10
Dienstleistungsqualität
10
Kundenintegration
10
Markenartikel
10
Markenimage
10
Markentreue
10
Marketing theory
10
Marketingtheorie
10
Service quality
10
Lieferantenmanagement
9
Supplier relationship management
9
Betriebliche Wertschöpfung
8
Customer satisfaction
8
Deutschland
8
Germany
8
Kundenzufriedenheit
8
Marketing
8
Value creation
8
Dienstleistung
7
Internet marketing
7
Online-Marketing
7
Bibliometrics
6
Bibliometrie
6
Qualitätsmanagement
6
Social Web
6
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24
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6
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English
20
German
13
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Helmig, Bernd
Grönroos, Christian
Huang, Chao-Chin
Rahman, Zillur
Fetscherin, Marc
13
Bruhn, Manfred
11
Fournier, Susan
10
Huber, Frank
10
Loureiro, Sandra Maria Correia
10
Guzman, Francisco
8
Japutra, Arnold
8
Veloutsou, Cleopatra
8
Dawes, John
7
Johnson, Lester W.
7
Khan, Imran
7
King, Ceridwyn
7
Sarkar, Abhigyan
7
Thomson, Matthew
7
Augusto, Mário Gomes
6
Han, Heesup
6
Kaufmann, Hans Rüdiger
6
Khamitov, Mansur
6
Kumar, Vikas
6
Leckie, Civilai
6
Lusch, Robert F.
6
Mittal, Vikas
6
Sreejesh, S.
6
Stauss, Bernd
6
Back, Ki-Joon
5
Bitner, Mary Jo
5
Ekinci, Yuksel
5
Fatma, Mobin
5
Gonçalves Filho, Cid
5
Rita, Paulo
5
Sarkar, Juhi Gahlot
5
So, Kevin Kam Fung
5
Sohail, M. Sadiq
5
Tscheulin, Dieter K.
5
Vargo, Stephen L.
5
Šerić, Maja
5
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Freiburger betriebswirtschaftliche Diskussionsbeiträge
3
Managing service quality : MSQ ; an international journal
2
Working papers / Faculté des Sciences Economiques et Sociales, Université de Fribourg
2
Asia Pacific journal of marketing and logistics
1
Australian journal of management
1
Corporate brand and corporate reputation
1
Corporate reputation review
1
Die Betriebswirtschaft : DBW
1
Die Unternehmung : Swiss journal of business research and practice ; Organ der Schweizerischen Gesellschaft für Betriebswirtschaft (SGB)
1
European journal of marketing
1
European journal of marketing : EJM
1
Handbuch Produktmanagement : Strategieentwicklung - Produktplanung - Organisation - Kontrolle
1
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
1
Journal of historical research in marketing
1
Krankenhausmanagement 2000
1
Management decision : MD
1
Management im Gesundheitswesen
1
Management im Gesundheitswesen : das Lehrbuch für Studium und Praxis
1
Marketing intelligence & planning
1
Meddelanden från Svenska Handelshögskolan
1
Qualitative market research : an international journal
1
The international journal of bank marketing : IJBM
1
The journal of product & brand management
1
The journal of services marketing
1
Wertorientiertes Management im Gesundheitswesen : [basiert auf Redebeiträgen der Autoren zum Symposium "Der Wert von Informationen im Gesundheitswesen - Wert und Wertschöpfung im Krankenhaus", das im Juni 2003 unter der Federführung des Lehrstuhls für Allgemeine Betriebswirtschaftslehre, Public & Nonprofit Management an der Universität Mannheim durchgeführt wurde]
1
Zeitschrift für öffentliche und gemeinwirtschaftliche Unternehmen : ZögU ; zugleich Organ des Bundesverbandes Öffentliche Dienstleistungen - Deutsche Sektion des CEEP
1
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ECONIS (ZBW)
33
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33
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1
A contingency model in establishing brand loyalty : relationship age as a moderator
Huang, Chao-Chin
;
Tsay, Chung-Yuan
;
Fang, Shih Chieh
; …
- In:
Corporate reputation review
26
(
2023
)
1
,
pp. 19-32
Persistent link: https://www.econbiz.de/10014225818
Saved in:
2
Aging consumers and their brands : the customer journey perspective
Huang, Chao-Chin
- In:
Asia Pacific journal of marketing and logistics
34
(
2022
)
1
,
pp. 31-59
Persistent link: https://www.econbiz.de/10012798103
Saved in:
3
Brand hate : a literature review and future research agenda
Aziz, Rahila
;
Rahman, Zillur
- In:
European journal of marketing
56
(
2022
)
7
,
pp. 2014-2051
Persistent link: https://www.econbiz.de/10013352678
Saved in:
4
The impacts of brand experiences on brand loyalty : mediators of brand love and trust
Huang, Chao-Chin
- In:
Management decision : MD
55
(
2017
)
5
,
pp. 915-934
Persistent link: https://www.econbiz.de/10011673037
Saved in:
5
Christian Grönroos : I did it my way
Grönroos, Christian
- In:
Journal of historical research in marketing
9
(
2017
)
3
,
pp. 277-301
Persistent link: https://www.econbiz.de/10011798326
Saved in:
6
Relationship marketing and service : an update
Grönroos, Christian
- In:
Journal of global scholars of marketing science : …
27
(
2017
)
3
,
pp. 201-208
Persistent link: https://www.econbiz.de/10011774977
Saved in:
7
Understanding customer participtation in online brand communities : literature review and future research agenda
Kamboj, Shampy
;
Rahman, Zillur
- In:
Qualitative market research : an international journal
20
(
2017
)
3
,
pp. 306-334
Persistent link: https://www.econbiz.de/10011748655
Saved in:
8
The concept of online corporate brand experience : an empirical assessment
Khan, Imran
;
Rahman, Zillur
;
Ratma, Mobin
- In:
Marketing intelligence & planning
34
(
2016
)
5
,
pp. 711-730
Persistent link: https://www.econbiz.de/10011534943
Saved in:
9
The influences of brand benefits on brand loyalty : intermediate mechanisms
Huang, Shyh-Ming
;
Fang, Shyh-Rong
;
Fang, Shih Chieh
; …
- In:
Australian journal of management
41
(
2016
)
1
,
pp. 141-160
Persistent link: https://www.econbiz.de/10011479155
Saved in:
10
How does corporate association influence consumer brand loyalty? : mediating role of brand identification
Fatma, Mobin
;
Khan, Imran
;
Rahman, Zillur
- In:
The journal of product & brand management
25
(
2016
)
7
,
pp. 629-641
Persistent link: https://www.econbiz.de/10011616247
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