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person:"Helmig, Bernd"
~person:"Huang, Chao-Chin"
~person:"Sarkar, Abhigyan"
~subject:"Brand"
~subject:"Dienstleistungsmarketing"
~subject:"Service quality"
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Search: subject_exact:"Beziehungsmanagement"
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Brand
Dienstleistungsmarketing
Service quality
Beziehungsmarketing
38
Relationship marketing
38
Consumer behaviour
19
Konsumentenverhalten
19
Brand management
15
Markenführung
15
Hospital
13
Brand image
12
Krankenhaus
12
Markenartikel
12
Markenimage
12
Brand loyalty
8
Deutschland
8
Germany
8
Markentreue
8
Dienstleistungsqualität
7
Customer satisfaction
5
Einzelhandel
5
Emotion
5
Kundenzufriedenheit
5
Nonprofit marketing
5
Nonprofit-Marketing
5
Retail trade
5
Qualitätsmanagement
4
Services marketing
4
Estimation
3
India
3
Indien
3
Market research
3
Marktforschung
3
Nonprofit organization
3
Nonprofit-Organisation
3
Patienten
3
Patients
3
Schätzung
3
Structural equation model
3
Strukturgleichungsmodell
3
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16
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16
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3
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3
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3
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3
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3
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Language
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English
14
German
8
Author
All
Helmig, Bernd
Huang, Chao-Chin
Sarkar, Abhigyan
Bruhn, Manfred
29
Han, Heesup
23
Prentice, Catherine
21
Mattila, Anna S.
19
Klaus, Philipp
15
Loureiro, Sandra Maria Correia
15
Fetscherin, Marc
13
Gil Saura, Irene
13
Hollebeek, Linda D.
13
Japutra, Arnold
13
McColl-Kennedy, Janet R.
13
Gong, Taeshik
12
Huber, Frank
12
Johnson, Lester W.
12
Sreejesh, S.
12
Stauss, Bernd
12
Balaji, M. S.
11
Gustafsson, Anders
11
Rahman, Zillur
11
Usman, Osly
11
Fournier, Susan
10
Grönroos, Christian
10
Hyun, Sunghyup Sean
10
Khan, Imran
10
Qu, Hailin
10
Quach, Sara
10
Bang, Nguyen
9
Edvardsson, Bo
9
Hammerschmidt, Maik
9
King, Ceridwyn
9
Prybutok, Victor R.
9
Rather, Raouf Ahmad
9
Wong, IpKin Anthony
9
Bilgihan, Anil
8
Casidy, Riza
8
Dawes, John
8
Georgi, Dominik
8
Gouthier, Matthias H. J.
8
Guzman, Francisco
8
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Freiburger betriebswirtschaftliche Diskussionsbeiträge
2
International journal of retail and distribution management
2
Asia Pacific journal of marketing and logistics
1
Australian journal of management
1
Corporate reputation review
1
Die Betriebswirtschaft : DBW
1
Die Unternehmung : Swiss journal of business research and practice ; Organ der Schweizerischen Gesellschaft für Betriebswirtschaft (SGB)
1
European journal of marketing
1
Handbuch Produktmanagement : Strategieentwicklung - Produktplanung - Organisation - Kontrolle
1
International journal of hospitality management
1
Journal of business research : JBR
1
Journal of marketing for higher education
1
Management decision : MD
1
Management im Gesundheitswesen
1
Management im Gesundheitswesen : das Lehrbuch für Studium und Praxis
1
Management research review
1
Managing service quality : MSQ ; an international journal
1
The journal of product & brand management
1
The marketing review
1
Working papers / Faculté des Sciences Economiques et Sociales, Université de Fribourg
1
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ECONIS (ZBW)
22
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1
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10
of
22
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date (oldest first)
1
Deciphering factors that make a narcissistically loved salon brand
Sarkar, Abhigyan
;
Sarkar, Juhi Gahlot
;
Jain, Kokil
; …
- In:
International journal of retail and distribution management
51
(
2023
)
11
,
pp. 1497-1515
Persistent link: https://www.econbiz.de/10014484101
Saved in:
2
A contingency model in establishing brand loyalty : relationship age as a moderator
Huang, Chao-Chin
;
Tsay, Chung-Yuan
;
Fang, Shih Chieh
; …
- In:
Corporate reputation review
26
(
2023
)
1
,
pp. 19-32
Persistent link: https://www.econbiz.de/10014225818
Saved in:
3
Digital healthcare retail : role of presence in creating patients' experience
Sreejesh, S.
;
Sarkar, Juhi Gahlot
;
Sarkar, Abhigyan
- In:
International journal of retail and distribution management
50
(
2022
)
1
,
pp. 36-54
Persistent link: https://www.econbiz.de/10012798300
Saved in:
4
Prosumption through advergames : leveraging on advergame format and reward elements to create a sacred brand
Sarkar, Juhi Gahlot
;
Sarkar, Abhigyan
;
Sreejesh, S.
- In:
European journal of marketing
56
(
2022
)
10
,
pp. 2649-2676
Persistent link: https://www.econbiz.de/10013457380
Saved in:
5
Managing customers' undesirable responses towards hospitality service brands during service failure : the moderating role of other customer perception
Sarkar, Abhigyan
;
Sarkar, Juhi Gahlot
;
Sreejesh, S.
- In:
International journal of hospitality management
94
(
2021
),
pp. 1-14
Persistent link: https://www.econbiz.de/10012495095
Saved in:
6
Empirically examining the psychological mechanism of a loved and trusted business school brand
Dass, Sumanjit
;
Popli, Sapna
;
Sarkar, Abhigyan
;
Sarkar, …
- In:
Journal of marketing for higher education
31
(
2021
)
1
,
pp. 23-40
Persistent link: https://www.econbiz.de/10012549775
Saved in:
7
The "right-to-refuse-service" paradox : other customers' perception of discretionary service denial
Sarkar, Juhi Gahlot
;
Sarkar, Abhigyan
;
Balaji, M. S.
- In:
Journal of business research : JBR
121
(
2020
),
pp. 686-695
Persistent link: https://www.econbiz.de/10012417387
Saved in:
8
The impacts of brand experiences on brand loyalty : mediators of brand love and trust
Huang, Chao-Chin
- In:
Management decision : MD
55
(
2017
)
5
,
pp. 915-934
Persistent link: https://www.econbiz.de/10011673037
Saved in:
9
The influences of brand benefits on brand loyalty : intermediate mechanisms
Huang, Shyh-Ming
;
Fang, Shyh-Rong
;
Fang, Shih Chieh
; …
- In:
Australian journal of management
41
(
2016
)
1
,
pp. 141-160
Persistent link: https://www.econbiz.de/10011479155
Saved in:
10
Devoted to you my love : brand devotion amongst young consumers in emerging Indian market
Sarkar, Abhigyan
;
Sarkar, Juhi Gahlot
- In:
Asia Pacific journal of marketing and logistics
28
(
2016
)
2
,
pp. 180-197
Persistent link: https://www.econbiz.de/10011562881
Saved in:
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