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person:"Helmig, Bernd"
~person:"Huang, Chao-Chin"
~person:"Sarkar, Juhi Gahlot"
~subject:"Brand"
~subject:"Dienstleistungsmarketing"
~subject:"Hospital"
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Search: subject_exact:"Beziehungsmanagement"
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Brand
Dienstleistungsmarketing
Hospital
Beziehungsmarketing
35
Relationship marketing
35
Consumer behaviour
16
Konsumentenverhalten
16
Brand management
13
Markenführung
13
Krankenhaus
12
Brand image
10
Markenartikel
10
Markenimage
10
Deutschland
8
Germany
8
Markentreue
8
Brand loyalty
7
Dienstleistungsqualität
6
Service quality
6
Customer satisfaction
5
Kundenzufriedenheit
5
Nonprofit marketing
5
Nonprofit-Marketing
5
Einzelhandel
4
Qualitätsmanagement
4
Retail trade
4
Services marketing
4
Emotion
3
Estimation
3
Market research
3
Marktforschung
3
Nonprofit organization
3
Nonprofit-Organisation
3
Patienten
3
Patients
3
Schätzung
3
Structural equation model
3
Strukturgleichungsmodell
3
Baden-Württemberg
2
Brand relationship quality
2
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Undetermined
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Article
18
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5
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13
Aufsatz in Zeitschrift
13
Arbeitspapier
5
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5
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5
Graue Literatur
5
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5
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5
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1
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Language
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German
13
English
10
Author
All
Helmig, Bernd
Huang, Chao-Chin
Sarkar, Juhi Gahlot
Fetscherin, Marc
13
Bruhn, Manfred
12
Fournier, Susan
10
Grönroos, Christian
10
Huber, Frank
10
Loureiro, Sandra Maria Correia
10
Guzman, Francisco
8
Japutra, Arnold
8
Dawes, John
7
Khan, Imran
7
King, Ceridwyn
7
Sarkar, Abhigyan
7
Thomson, Matthew
7
Veloutsou, Cleopatra
7
Augusto, Mário Gomes
6
Han, Heesup
6
Johnson, Lester W.
6
Kaufmann, Hans Rüdiger
6
Khamitov, Mansur
6
Kumar, Vikas
6
Lusch, Robert F.
6
Mittal, Vikas
6
Stauss, Bernd
6
Back, Ki-Joon
5
Bitner, Mary Jo
5
Eichen, Falko
5
Ekinci, Yuksel
5
Fatma, Mobin
5
Gonçalves Filho, Cid
5
Leckie, Civilai
5
Rahman, Zillur
5
Rita, Paulo
5
So, Kevin Kam Fung
5
Sohail, M. Sadiq
5
Sreejesh, S.
5
Tscheulin, Dieter K.
5
Vargo, Stephen L.
5
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Freiburger betriebswirtschaftliche Diskussionsbeiträge
3
Asia Pacific journal of marketing and logistics
2
International journal of retail and distribution management
2
Working papers / Faculté des Sciences Economiques et Sociales, Université de Fribourg
2
Australian journal of management
1
Corporate reputation review
1
Die Betriebswirtschaft : DBW
1
Die Unternehmung : Swiss journal of business research and practice ; Organ der Schweizerischen Gesellschaft für Betriebswirtschaft (SGB)
1
European journal of marketing
1
Handbuch Produktmanagement : Strategieentwicklung - Produktplanung - Organisation - Kontrolle
1
Journal of marketing for higher education
1
Krankenhausmanagement 2000
1
Management decision : MD
1
Management im Gesundheitswesen
1
Management im Gesundheitswesen : das Lehrbuch für Studium und Praxis
1
Managing service quality : MSQ ; an international journal
1
Wertorientiertes Management im Gesundheitswesen : [basiert auf Redebeiträgen der Autoren zum Symposium "Der Wert von Informationen im Gesundheitswesen - Wert und Wertschöpfung im Krankenhaus", das im Juni 2003 unter der Federführung des Lehrstuhls für Allgemeine Betriebswirtschaftslehre, Public & Nonprofit Management an der Universität Mannheim durchgeführt wurde]
1
Zeitschrift für öffentliche und gemeinwirtschaftliche Unternehmen : ZögU ; zugleich Organ des Bundesverbandes Öffentliche Dienstleistungen - Deutsche Sektion des CEEP
1
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ECONIS (ZBW)
23
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1
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23
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1
Deciphering factors that make a narcissistically loved salon brand
Sarkar, Abhigyan
;
Sarkar, Juhi Gahlot
;
Jain, Kokil
; …
- In:
International journal of retail and distribution management
51
(
2023
)
11
,
pp. 1497-1515
Persistent link: https://www.econbiz.de/10014484101
Saved in:
2
A contingency model in establishing brand loyalty : relationship age as a moderator
Huang, Chao-Chin
;
Tsay, Chung-Yuan
;
Fang, Shih Chieh
; …
- In:
Corporate reputation review
26
(
2023
)
1
,
pp. 19-32
Persistent link: https://www.econbiz.de/10014225818
Saved in:
3
Aging consumers and their brands : the customer journey perspective
Huang, Chao-Chin
- In:
Asia Pacific journal of marketing and logistics
34
(
2022
)
1
,
pp. 31-59
Persistent link: https://www.econbiz.de/10012798103
Saved in:
4
Digital healthcare retail : role of presence in creating patients' experience
Sreejesh, S.
;
Sarkar, Juhi Gahlot
;
Sarkar, Abhigyan
- In:
International journal of retail and distribution management
50
(
2022
)
1
,
pp. 36-54
Persistent link: https://www.econbiz.de/10012798300
Saved in:
5
Prosumption through advergames : leveraging on advergame format and reward elements to create a sacred brand
Sarkar, Juhi Gahlot
;
Sarkar, Abhigyan
;
Sreejesh, S.
- In:
European journal of marketing
56
(
2022
)
10
,
pp. 2649-2676
Persistent link: https://www.econbiz.de/10013457380
Saved in:
6
Empirically examining the psychological mechanism of a loved and trusted business school brand
Dass, Sumanjit
;
Popli, Sapna
;
Sarkar, Abhigyan
;
Sarkar, …
- In:
Journal of marketing for higher education
31
(
2021
)
1
,
pp. 23-40
Persistent link: https://www.econbiz.de/10012549775
Saved in:
7
The impacts of brand experiences on brand loyalty : mediators of brand love and trust
Huang, Chao-Chin
- In:
Management decision : MD
55
(
2017
)
5
,
pp. 915-934
Persistent link: https://www.econbiz.de/10011673037
Saved in:
8
The influences of brand benefits on brand loyalty : intermediate mechanisms
Huang, Shyh-Ming
;
Fang, Shyh-Rong
;
Fang, Shih Chieh
; …
- In:
Australian journal of management
41
(
2016
)
1
,
pp. 141-160
Persistent link: https://www.econbiz.de/10011479155
Saved in:
9
Devoted to you my love : brand devotion amongst young consumers in emerging Indian market
Sarkar, Abhigyan
;
Sarkar, Juhi Gahlot
- In:
Asia Pacific journal of marketing and logistics
28
(
2016
)
2
,
pp. 180-197
Persistent link: https://www.econbiz.de/10011562881
Saved in:
10
The impact of relational bonds on brand loyalty : the mediating effect of brand relationship quality
Huang, Chao-Chin
;
Fang, Shih Chieh
;
Huang, Shyh-ming
; …
- In:
Managing service quality : MSQ ; an international journal
24
(
2014
)
2
,
pp. 184-204
Persistent link: https://www.econbiz.de/10010253986
Saved in:
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