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person:"Herrmann, Andreas"
~accessRights:"restricted"
~person:"Belz, Christian"
~person:"Calvin, Robert J."
~person:"McDonald, Malcolm"
~subject:"Marketing management"
~subject:"Rentabilität"
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Marketing management
Rentabilität
Marketingmanagement
3
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1
Confidence
1
Consumer behaviour
1
Coronavirus
1
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1
E-commerce
1
Electronic Commerce
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Interactive marketing
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Marktsegmentierung
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Herrmann, Andreas
Belz, Christian
Calvin, Robert J.
McDonald, Malcolm
Bruhn, Manfred
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15
Hinson, Robert
15
Homburg, Christian
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Kuß, Alfred
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Hunt, Shelby D.
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Melewar, T. C.
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Morgan, Neil A.
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Ozuem, Wilson
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Di Benedetto, C. Anthony
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Esch, Franz-Rudolf
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Kumar, V.
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Reinecke, Sven
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Ko, Eunju
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Langner, Tobias
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Berndt, Ralph
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Crick, James M.
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Jaworski, Bernard J.
7
Kitchen, Philip J.
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Lim, Weng Marc
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Lindgreen, Adam
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Mogaji, Emmanuel
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O'Cass, Aron
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Paul, Justin
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Pei, Zhi
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Journal of research in interactive marketing : interactive marketing and computer-mediated communication
1
Lehrbuch
1
Marketing : ZFP ; journal of research and management
1
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All
ECONIS (ZBW)
3
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Viewpoint: a big opportunity for interactive marketing post-COVID-19
McDonald, Malcolm
- In:
Journal of research in interactive marketing : …
16
(
2022
)
1
,
pp. 15-21
Persistent link: https://www.econbiz.de/10012880157
Saved in:
2
Produktmanagement : Grundlagen - Methoden - Beispiele
Herrmann, Andreas
;
Huber, Frank
-
2009
-
2., vollständig überarbeitete und erweiterte Auflage
Persistent link: https://www.econbiz.de/10013515721
Saved in:
3
Vertrauen durch Reputation : Grundmodell und empirische Befunde im E-Commerce
Einwiller, Sabine
;
Herrmann, Andreas
;
Ingenhoff, Diana
- In:
Marketing : ZFP ; journal of research and management
27
(
2005
)
1
,
pp. 24-40
Persistent link: https://www.econbiz.de/10002571178
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