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person:"Herrmann, Andreas"
~isPartOf:"Building corporate identity, image and reputation in the digital era"
~isPartOf:"European journal of marketing : EJM"
~isPartOf:"Innovation Driven Marketing : vom Trend zur innovativen Marketinglösung"
~isPartOf:"Journal of business economics : JBE"
~isPartOf:"Lehrbuch"
~person:"Belz, Christian"
~person:"Emrich, Christin"
~person:"Fantapié Altobelli, Claudia"
~person:"Krafft, Manfred"
~person:"McDonald, Malcolm"
~person:"Melewar, T. C."
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Search: subject_exact:"Marketing management"
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Marketing management
18
Marketingmanagement
18
Theorie
7
Theory
7
Brand management
5
Markenführung
5
Beziehungsmarketing
4
Relationship marketing
4
Brand image
3
Innovation management
3
Innovationsmanagement
3
Markenimage
3
Business process management
2
Customer analysis
2
Innovation
2
International marketing
2
Internationales Marketing
2
Kundenanalyse
2
Marketing
2
Product management
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Produktmanagement
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Arbeitsorganisation
1
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Brand
1
Brand elements
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Brand identity
1
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Consumer behaviour
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Corporate budgeting
1
Corporate culture
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1
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German
14
English
4
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Herrmann, Andreas
Belz, Christian
Emrich, Christin
Fantapié Altobelli, Claudia
Krafft, Manfred
McDonald, Malcolm
Melewar, T. C.
Homburg, Christian
13
Kuß, Alfred
11
Tomczak, Torsten
10
Foroudi, Pantea
7
Foroudi, Mohammad Mahdi
6
Balmer, John M. T.
5
Krohmer, Harley
5
Reinecke, Sven
5
Hruschka, Harald
4
Huber, Frank
4
Simon, Hermann
4
Gilmore, Audrey
3
Kitchen, Philip J.
3
Kleinaltenkamp, Michael
3
Kreutzer, Ralf T.
3
O'Cass, Aron
3
Tropp, Jörg
3
Unger, Fritz
3
Bauer, Hans H.
2
Berndt, Ralph
2
Bruhn, Manfred
2
Busch, Rainer
2
Currim, Imran S.
2
Decker, Reinhold
2
Faßnacht, Martin
2
Fuchs, Wolfgang
2
Goldman, Arieh
2
Grinstein, Amir
2
Gupta, Suraksha
2
Hammervoll, Trond
2
Henneberg, Stephan
2
Jin, Zhongqi
2
Jäger, Uwe
2
Lee, Wai Jin
2
Liu, Gordon
2
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Building corporate identity, image and reputation in the digital era
European journal of marketing : EJM
Innovation Driven Marketing : vom Trend zur innovativen Marketinglösung
Journal of business economics : JBE
Lehrbuch
Thexis / Fachbericht für Marketing
5
Forum Marketing & Management : Probleme, Konzepte, Lösungen
4
SpringerLink / Bücher
4
Schmalenbachs Zeitschrift für betriebswirtschaftliche Forschung : ZfbF
3
The marketing review
3
International studies of management and organization
2
Marketing : ZFP ; journal of research and management
2
Marketing Intelligence & Planning
2
Marketing intelligence & planning
2
Marketing review St. Gallen : Marketingfachzeitschrift für Theorie & Praxis
2
Qualitative market research : an international journal
2
Schriftenreihe Merkur : Schriften zum innovativen Marketing-Management
2
The marketing book
2
Wissenschaftliche Schriftenreihe des Zentrums für Marktorientierte Unternehmensführung (ZMU)
2
Cranfield management series
1
De Gruyter Studium
1
De Gruyter eBook-Paket Wirtschaftswissenschaften
1
Die Unternehmung : Swiss journal of business research and practice ; Organ der Schweizerischen Gesellschaft für Betriebswirtschaft (SGB)
1
Erfolgreich mit den Großen des Marketings : [Best of Marketing]
1
Fachbuch für Marketing
1
Gabler-Edition Wissenschaft
1
Gabler-Lehrbuch
1
Gabler-Research
1
Harvard business review : HBR
1
Industrial marketing management : the international journal for industrial and high-tech firms
1
Innovationen im Kundendialog : reales Kundenverhalten und reales Marketing
1
International journal of technology marketing : IJTMkt
1
International management and strategy
1
International marketing review
1
Jahrbuch der Absatz- und Verbrauchsforschung
1
Journal of business research : JBR
1
Journal of general management
1
Journal of global marketing
1
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
1
Journal of marketing management : MM
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ECONIS (ZBW)
18
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1
Conceptualising sensory brand experience : using review of knowledge fields to identify potential future research direction
Zha, Dongmei
;
Foroudi, Pantea
;
Jin, Zhongqi
;
Melewar, T. C.
- In:
Building corporate identity, image and reputation in …
,
(pp. 140-168)
.
2022
Persistent link: https://www.econbiz.de/10012609379
Saved in:
2
Internationales Marketingmanagement
Berndt, Ralph
;
Fantapié Altobelli, Claudia
;
Sander, …
-
2020
-
6., überarbeitete und erweiterte Auflage
Persistent link: https://www.econbiz.de/10012135490
Saved in:
3
IMC antecedents and the consequences of planned brand identity in higher education
Foroudi, Pantea
;
Dinnie, Keith
;
Kitchen, Philip J.
; …
- In:
European journal of marketing : EJM
51
(
2017
)
3
,
pp. 528-550
Persistent link: https://www.econbiz.de/10011698226
Saved in:
4
Integrating identity, strategy and communications for trust, loyalty and commitment
Melewar, T. C.
;
Foroudi, Pantea
;
Gupta, Suraksha
; …
- In:
European journal of marketing : EJM
51
(
2017
)
3
,
pp. 572-604
Persistent link: https://www.econbiz.de/10011698245
Saved in:
5
Internationales Marketing-Management
Berndt, Ralph
;
Fantapié Altobelli, Claudia
;
Sander, …
-
2016
-
5., überarbeitete und erweiterte Auflage
Persistent link: https://www.econbiz.de/10011436936
Saved in:
6
Interkulturelles Marketing-Management : Erfolgsstrategien - Konzepte - Analysen
Emrich, Christin
-
2014
-
3., vollst. überarb. und erw. Aufl.
Persistent link: https://www.econbiz.de/10010212220
Saved in:
7
Branding and the marketing of technological and industrial products
Melewar, T. C.
(
contributor
)
-
2010
Persistent link: https://www.econbiz.de/10003990909
Saved in:
8
Produktmanagement : Grundlagen - Methoden - Beispiele
Herrmann, Andreas
;
Huber, Frank
-
2009
-
2., vollst. überarb. und erw. Aufl.
Persistent link: https://www.econbiz.de/10003522512
Saved in:
9
Produktmanagement : Grundlagen - Methoden - Beispiele
Herrmann, Andreas
;
Huber, Frank
-
2009
-
2., vollständig überarbeitete und erweiterte Auflage
Persistent link: https://www.econbiz.de/10013515721
Saved in:
10
Innovation Driven Marketing : vom Trend zur innovativen Marketinglösung
Belz, Christian
;
Schögel, Marcus
;
Tomczak, Torsten
- In:
Innovation Driven Marketing : vom Trend zur innovativen …
,
(pp. 3-20)
.
2007
Persistent link: https://www.econbiz.de/10003506930
Saved in:
1
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