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person:"Herrmann, Andreas"
~isPartOf:"Building corporate identity, image and reputation in the digital era"
~isPartOf:"European journal of marketing : EJM"
~isPartOf:"Innovation Driven Marketing : vom Trend zur innovativen Marketinglösung"
~isPartOf:"Lehrbuch"
~person:"Belz, Christian"
~person:"Emrich, Christin"
~person:"Fantapié Altobelli, Claudia"
~person:"McDonald, Malcolm"
~person:"Melewar, T. C."
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Marketing management
13
Marketingmanagement
13
Brand management
4
Markenführung
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Theorie
3
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3
Beziehungsmarketing
2
Brand image
2
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Herrmann, Andreas
Belz, Christian
Emrich, Christin
Fantapié Altobelli, Claudia
McDonald, Malcolm
Melewar, T. C.
Homburg, Christian
12
Kuß, Alfred
11
Tomczak, Torsten
9
Foroudi, Pantea
7
Foroudi, Mohammad Mahdi
6
Balmer, John M. T.
5
Krohmer, Harley
5
Reinecke, Sven
5
Gilmore, Audrey
3
Kitchen, Philip J.
3
Kleinaltenkamp, Michael
3
Kreutzer, Ralf T.
3
O'Cass, Aron
3
Tropp, Jörg
3
Unger, Fritz
3
Berndt, Ralph
2
Busch, Rainer
2
Currim, Imran S.
2
Faßnacht, Martin
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Fuchs, Wolfgang
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Goldman, Arieh
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Grinstein, Amir
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Gupta, Suraksha
2
Hammervoll, Trond
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Henneberg, Stephan
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Huber, Frank
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Jin, Zhongqi
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Jäger, Uwe
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Lee, Wai Jin
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Liu, Gordon
2
Ormrod, Robert P.
2
Pöllmann, Lorenz
2
Reid, David McHardy
2
Sander, Matthias
2
Simon, Hermann
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Sok, Phyra
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Building corporate identity, image and reputation in the digital era
European journal of marketing : EJM
Innovation Driven Marketing : vom Trend zur innovativen Marketinglösung
Lehrbuch
Thexis / Fachbericht für Marketing
5
Forum Marketing & Management : Probleme, Konzepte, Lösungen
4
Journal of business economics : JBE
3
SpringerLink / Bücher
3
The marketing review
3
International studies of management and organization
2
Marketing : ZFP ; journal of research and management
2
Marketing intelligence & planning
2
Marketing review St. Gallen : Marketingfachzeitschrift für Theorie & Praxis
2
Qualitative market research : an international journal
2
Schmalenbachs Zeitschrift für betriebswirtschaftliche Forschung : ZfbF
2
Schriftenreihe Merkur : Schriften zum innovativen Marketing-Management
2
The marketing book
2
Cranfield management series
1
De Gruyter Studium
1
De Gruyter eBook-Paket Wirtschaftswissenschaften
1
Die Unternehmung : Swiss journal of business research and practice ; Organ der Schweizerischen Gesellschaft für Betriebswirtschaft (SGB)
1
Fachbuch für Marketing
1
Gabler-Edition Wissenschaft
1
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1
Harvard business review : HBR
1
Industrial marketing management : the international journal for industrial and high-tech firms
1
Innovationen im Kundendialog : reales Kundenverhalten und reales Marketing
1
International journal of technology marketing : IJTMkt
1
International management and strategy
1
International marketing review
1
Jahrbuch der Absatz- und Verbrauchsforschung
1
Journal of business research : JBR
1
Journal of general management
1
Journal of global marketing
1
Journal of marketing management : MM
1
Journal of promotion management : JPM
1
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
1
Marketing : metaphors and metamorphosis
1
Marktforschung & Management : M & M ; Zeitschrift für marktorientierte Unternehmenspolitik
1
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ECONIS (ZBW)
13
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1
Conceptualising sensory brand experience : using review of knowledge fields to identify potential future research direction
Zha, Dongmei
;
Foroudi, Pantea
;
Jin, Zhongqi
;
Melewar, T. C.
- In:
Building corporate identity, image and reputation in …
,
(pp. 140-168)
.
2022
Persistent link: https://www.econbiz.de/10012609379
Saved in:
2
Internationales Marketingmanagement
Berndt, Ralph
;
Fantapié Altobelli, Claudia
;
Sander, …
-
2020
-
6., überarbeitete und erweiterte Auflage
Persistent link: https://www.econbiz.de/10012135490
Saved in:
3
IMC antecedents and the consequences of planned brand identity in higher education
Foroudi, Pantea
;
Dinnie, Keith
;
Kitchen, Philip J.
; …
- In:
European journal of marketing : EJM
51
(
2017
)
3
,
pp. 528-550
Persistent link: https://www.econbiz.de/10011698226
Saved in:
4
Integrating identity, strategy and communications for trust, loyalty and commitment
Melewar, T. C.
;
Foroudi, Pantea
;
Gupta, Suraksha
; …
- In:
European journal of marketing : EJM
51
(
2017
)
3
,
pp. 572-604
Persistent link: https://www.econbiz.de/10011698245
Saved in:
5
Internationales Marketing-Management
Berndt, Ralph
;
Fantapié Altobelli, Claudia
;
Sander, …
-
2016
-
5., überarbeitete und erweiterte Auflage
Persistent link: https://www.econbiz.de/10011436936
Saved in:
6
Interkulturelles Marketing-Management : Erfolgsstrategien - Konzepte - Analysen
Emrich, Christin
-
2014
-
3., vollst. überarb. und erw. Aufl.
Persistent link: https://www.econbiz.de/10010212220
Saved in:
7
Branding and the marketing of technological and industrial products
Melewar, T. C.
(
contributor
)
-
2010
Persistent link: https://www.econbiz.de/10003990909
Saved in:
8
Produktmanagement : Grundlagen - Methoden - Beispiele
Herrmann, Andreas
;
Huber, Frank
-
2009
-
2., vollst. überarb. und erw. Aufl.
Persistent link: https://www.econbiz.de/10003522512
Saved in:
9
Produktmanagement : Grundlagen - Methoden - Beispiele
Herrmann, Andreas
;
Huber, Frank
-
2009
-
2., vollständig überarbeitete und erweiterte Auflage
Persistent link: https://www.econbiz.de/10013515721
Saved in:
10
Innovation Driven Marketing : vom Trend zur innovativen Marketinglösung
Belz, Christian
;
Schögel, Marcus
;
Tomczak, Torsten
- In:
Innovation Driven Marketing : vom Trend zur innovativen …
,
(pp. 3-20)
.
2007
Persistent link: https://www.econbiz.de/10003506930
Saved in:
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