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person:"Herrmann, Andreas"
~isPartOf:"Building corporate identity, image and reputation in the digital era"
~isPartOf:"International marketing review"
~isPartOf:"Marketing intelligence & planning"
~person:"Akter, Shahriar"
~person:"Belz, Christian"
~person:"Fantapié Altobelli, Claudia"
~person:"McDonald, Malcolm"
~person:"Melewar, T. C."
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Marketing management
5
Marketingmanagement
5
Brand management
2
International marketing
2
Internationales Marketing
2
Markenführung
2
ASEAN countries
1
ASEAN-Staaten
1
Beziehungsmarketing
1
Consumer behaviour
1
Customer engagement
1
Customer equity
1
Customer value
1
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Export
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Export market orientation
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Higher education marketing
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International dynamic marketing capabilities
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Herrmann, Andreas
Akter, Shahriar
Belz, Christian
Fantapié Altobelli, Claudia
McDonald, Malcolm
Melewar, T. C.
Foroudi, Pantea
5
Foroudi, Mohammad Mahdi
4
Mellahi, Kamel
3
Shoham, Aviv
3
Simkin, Lyndon
3
Vrontis, Demetris
3
Ardley, Barry
2
Barnes, Bradley R.
2
Caemmerer, Barbara
2
Fearne, Andrew P.
2
Grace, Debra
2
Gupta, Suraksha
2
Harker, Michael
2
Jin, Zhongqi
2
Kumar, Prashant
2
Mitręga, Maciej
2
Pfajfar, Gregor
2
Simmons, Geoffrey
2
Thrassou, Alkis
2
Zhou, Yanfeng
2
Abimbola, Temi
1
Abosag, Ibrahim
1
Abu Farha, Allam
1
Abuelmaatti, Aisha
1
Adam, Stewart
1
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1
Agnihotri, Raj
1
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Al-Kwifi, Osama Sam
1
Alqayed, Yousef
1
Andrea Gudmundsdóttir
1
Anning-Dorson, Thomas
1
Arasli, Hüseyin
1
Armstrong, Gillian
1
Asaad, Yousra
1
Azilah Kasim
1
Babu, Mujahid Mohiuddin
1
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Building corporate identity, image and reputation in the digital era
International marketing review
Marketing intelligence & planning
Thexis / Fachbericht für Marketing
5
Forum Marketing & Management : Probleme, Konzepte, Lösungen
4
Industrial marketing management : the international journal for industrial and high-tech firms
4
Innovation Driven Marketing : vom Trend zur innovativen Marketinglösung
4
Lehrbuch
4
European journal of marketing : EJM
3
Journal of business economics : JBE
3
The marketing review
3
International studies of management and organization
2
Journal of business research : JBR
2
Marketing : ZFP ; journal of research and management
2
Marketing Intelligence & Planning
2
Marketing review St. Gallen : Marketingfachzeitschrift für Theorie & Praxis
2
Qualitative market research : an international journal
2
Schmalenbachs Zeitschrift für betriebswirtschaftliche Forschung : ZfbF
2
Schriftenreihe Merkur : Schriften zum innovativen Marketing-Management
2
The marketing book
2
Cranfield management series
1
Die Unternehmung : Swiss journal of business research and practice ; Organ der Schweizerischen Gesellschaft für Betriebswirtschaft (SGB)
1
Fachbuch für Marketing
1
Gabler-Lehrbuch
1
Harvard business review : HBR
1
Innovationen im Kundendialog : reales Kundenverhalten und reales Marketing
1
International journal of technology marketing : IJTMkt
1
International management and strategy
1
Jahrbuch der Absatz- und Verbrauchsforschung
1
Journal of general management
1
Journal of global marketing
1
Journal of marketing management : MM
1
Journal of promotion management : JPM
1
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
1
Marketing : metaphors and metamorphosis
1
Marktforschung & Management : M & M ; Zeitschrift für marktorientierte Unternehmenspolitik
1
Neue betriebswirtschaftliche Forschung : Nbf
1
Springer eBook Collection
1
Springer-Gabler Research
1
SpringerLink / Bücher
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ECONIS (ZBW)
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1
Omnichannel management capabilities in international marketing : the effects of word of mouth on customer engagement and customer equity
Akter, Shahriar
;
Babu, Mujahid Mohiuddin
;
Hossain, …
- In:
International marketing review
41
(
2024
)
1
,
pp. 42-73
Persistent link: https://www.econbiz.de/10014524760
Saved in:
2
Conceptualising sensory brand experience : using review of knowledge fields to identify potential future research direction
Zha, Dongmei
;
Foroudi, Pantea
;
Jin, Zhongqi
;
Melewar, T. C.
- In:
Building corporate identity, image and reputation in …
,
(pp. 140-168)
.
2022
Persistent link: https://www.econbiz.de/10012609379
Saved in:
3
Universities and export market orientation : an exploratory study of UK post-92 universities
Asaad, Yousra
;
Melewar, T. C.
;
Cohen, Geraldine
; …
- In:
Marketing intelligence & planning
31
(
2013
)
7
,
pp. 838-856
Persistent link: https://www.econbiz.de/10010227489
Saved in:
4
Nation branding and integrated marketing communications : an ASEAN perspective
Dinnie, Keith
;
Melewar, T. C.
;
Seidenfuss, Kai-Uwe
; …
- In:
International marketing review
27
(
2010
)
4
,
pp. 388-403
Persistent link: https://www.econbiz.de/10008696655
Saved in:
5
A marketing communications framework for small political parties in developed countries
Thrassou, Alkis
;
Vrontis, Demetris
;
McDonald, Malcolm
- In:
Marketing intelligence & planning
27
(
2009
)
2
,
pp. 268-292
Persistent link: https://www.econbiz.de/10009526376
Saved in:
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