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person:"Herrmann, Andreas"
~isPartOf:"Gabler-Lehrbuch"
~isPartOf:"Journal of the Academy of Marketing Science"
~person:"Armstrong, Gary"
~person:"Belz, Christian"
~person:"Diller, Hermann"
~person:"Frömbling, Simone"
~person:"McDonald, Malcolm"
~person:"Opresnik, Marc Oliver"
~person:"Palmatier, Robert W."
~person:"Sander, Matthias"
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Marketing management
5
Marketingmanagement
5
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2
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2
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2
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2
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1
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1
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1
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1
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Marketing assets
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Multichannel communication
1
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1
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Online influencer marketing
1
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Herrmann, Andreas
Armstrong, Gary
Belz, Christian
Diller, Hermann
Frömbling, Simone
McDonald, Malcolm
Opresnik, Marc Oliver
Palmatier, Robert W.
Sander, Matthias
Morgan, Neil A.
7
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6
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5
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3
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3
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3
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3
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3
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2
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2
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2
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2
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2
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2
Luo, Xueming
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2
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2
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1
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Gabler-Lehrbuch
Journal of the Academy of Marketing Science
Marketing : ZFP ; journal of research and management
5
Marketingforschung aktuell
5
Thexis / Fachbericht für Marketing
5
Always learning
4
Innovation Driven Marketing : vom Trend zur innovativen Marketinglösung
4
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4
wi - Wirtschaft
4
Journal of business economics : JBE
3
Journal of international marketing
3
GfK marketing intelligence review : Marketingforschung für die Praxis
2
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Marketing Intelligence & Planning
2
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2
Schriften zu Marketing und Management
2
The marketing book
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UTB
2
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wi wirtschaft
2
AMS review : official publication of the Academy of Marketing Science
1
Arbeitspapier / Universität Erlangen-Nürnberg, Betriebswirtschaftliches Institut, Lehrstuhl für Marketing
1
Cranfield management series
1
Deutschsprachige Marketingforschung : Bestandsaufnahme und Perspektiven
1
Die Betriebswirtschaft : DBW
1
Fachbuch für Marketing
1
Harvard business review : HBR
1
Harvard-Business-Manager : das Wissen der Besten
1
Industrial marketing management : the international journal for industrial and high-tech firms
1
Innovationen im Kundendialog : reales Kundenverhalten und reales Marketing
1
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
1
International management and strategy
1
Jahrbuch der Absatz- und Verbrauchsforschung
1
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
1
Kundenzufriedenheit : Konzepte - Methoden - Erfahrungen
1
MSI reports : working paper series
1
Markenführung im Billigzeitalter : Wertevernichtung - Spirale ohne Ende
1
Marketing : metaphors and metamorphosis
1
Marketing intelligence & planning
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ECONIS (ZBW)
5
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1
Online influencer marketing
Leung, Fine F.
;
Gu, Flora Fang
;
Palmatier, Robert W.
- In:
Journal of the Academy of Marketing Science
50
(
2022
)
2
,
pp. 226-251
Persistent link: https://www.econbiz.de/10012819752
Saved in:
2
A theory of multiformat communication : mechanisms, dynamics, and strategies
Moffett, Jordan W.
;
Folse, Judith Anne Garretson
; …
- In:
Journal of the Academy of Marketing Science
49
(
2021
)
3
,
pp. 441-461
Persistent link: https://www.econbiz.de/10012548048
Saved in:
3
Advancing marketing strategy research
Palmatier, Robert W.
- In:
Journal of the Academy of Marketing Science
46
(
2018
)
6
,
pp. 983-986
Persistent link: https://www.econbiz.de/10011951609
Saved in:
4
Resource-based theory in marketing
Kozlenkova, Irina V.
;
Samaha, Stephen A.
;
Palmatier, …
- In:
Journal of the Academy of Marketing Science
42
(
2014
)
1
,
pp. 1-21
Persistent link: https://www.econbiz.de/10010256738
Saved in:
5
Marktforschung : Methoden, Anwendungen, Praxisbeispiele
Herrmann, Andreas
(
ed.
);
Homburg, Christian
(
contributor
)
-
2000
-
2., aktualisierte Aufl.
Persistent link: https://www.econbiz.de/10001434330
Saved in:
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