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person:"Herrmann, Andreas"
~isPartOf:"Lehrbuch"
~isPartOf:"McGraw-Hill/Irwin series in marketing"
~person:"Belz, Christian"
~person:"Diller, Hermann"
~person:"Kerin, Roger A."
~person:"McDonald, Malcolm"
~person:"Opresnik, Marc Oliver"
~person:"Reece, Barry L."
~person:"Rudelius, William"
~subject:"Beziehungsmarketing"
~subject:"Kundenbindung"
~subject:"Marketing management"
~subject:"Product management"
~type_genre:"Bibliography included"
~type_genre:"Einführung"
~type_genre:"Hochschulschrift"
~type_genre:"Lehrbuch"
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Herrmann, Andreas
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Produktmanagement : Grundlagen - Methoden - Beispiele
Herrmann, Andreas
;
Huber, Frank
-
2009
-
2., vollst. überarb. und erw. Aufl.
Persistent link: https://www.econbiz.de/10003522512
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2
Produktmanagement : Grundlagen - Methoden - Beispiele
Herrmann, Andreas
;
Huber, Frank
-
2009
-
2., vollständig überarbeitete und erweiterte Auflage
Persistent link: https://www.econbiz.de/10013515721
Saved in:
3
Marketing
Kerin, Roger A.
;
Hartley, Steven W.
;
Berkowitz, Eric N.
; …
-
2006
-
8. ed., internat. ed
Persistent link: https://www.econbiz.de/10002479807
Saved in:
4
Marketing ; Book
Kerin, Roger A.
;
Hartley, Steven W.
;
Rudelius, William
-
2004
Persistent link: https://www.econbiz.de/10003215288
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