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person:"Herrmann, Andreas"
~language:"eng"
~person:"Albers, Sönke"
~person:"Belz, Christian"
~person:"Berndt, Ralph"
~person:"Diller, Hermann"
~person:"Gilmore, Audrey"
~person:"Hattula, Johannes D."
~person:"Helm, Roland"
~person:"McDonald, Malcolm"
~person:"Opresnik, Marc Oliver"
~person:"Reinecke, Sven"
~person:"Simon, Hermann"
~subject:"Germany"
~subject:"Market research"
~subject:"Product design"
~type_genre:"Aufsatz in Zeitschrift"
~type_genre:"Bibliography included"
~type_genre:"Case study"
~type_genre:"Collection of articles written by one author"
~type_genre:"Hochschulschrift"
~type_genre:"Sammlung"
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Search: subject_exact:"Marketing management"
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41
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41
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10
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7
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5
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Herrmann, Andreas
Albers, Sönke
Belz, Christian
Berndt, Ralph
Diller, Hermann
Gilmore, Audrey
Hattula, Johannes D.
Helm, Roland
McDonald, Malcolm
Opresnik, Marc Oliver
Reinecke, Sven
Simon, Hermann
Hsu, Yen
4
DeSarbo, Wayne
3
Di Benedetto, C. Anthony
3
Kumar, Prashant
3
Lindgreen, Adam
3
Sheth, Jagdish N.
3
Simkin, Lyndon
3
Aulōnitēs, Geōrgios I.
2
Balachander, Subramanian
2
Bieger, Thomas
2
Brettel, Malte
2
Choi, Seung-chan
2
Dowling, Michael
2
Dressler, Marc
2
Eisend, Martin
2
Engelen, Andreas
2
Fischer, Marc
2
Geersbro, Jens
2
Green, Paul E.
2
Harker, Patrick T.
2
Heinemann, Florian
2
Ingenbleek, Paul T. M.
2
Jaworski, Bernard J.
2
Kohli, Ajay Kumar
2
Krafft, Manfred
2
Krinner, Stephanie
2
Kumar, V.
2
Pakura, Stefanie
2
Peñaloza, Lisa
2
Pitt, Leyland F.
2
Proppe, Dennis
2
Roberts, John H.
2
Rudeloff, Christian
2
Sharma, Amalesh
2
Srinivasan, Shuba
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GfK marketing intelligence review : Marketingforschung für die Praxis
2
Journal of business-to-business marketing
2
Betriebswirtschaftliche Aspekte lose gekoppelter Systeme und Eletronic Business
1
International journal of business and globalisation : IJBG
1
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
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ECONIS (ZBW)
9
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1
Exploring the role of product development capability for transforming marketing intelligence into firm performance
Helm, Roland
;
Krinner, Stephanie
;
Endres, Herbert
- In:
Journal of business-to-business marketing
27
(
2020
)
1
,
pp. 19-40
Persistent link: https://www.econbiz.de/10012196331
Saved in:
2
Is more always better? : an investigation into the relationship between marketing influence and managers' market intelligence dissemination
Hattula, Johannes D.
;
Schmitz, Christian
;
Schmidt, Martin
; …
- In:
International journal of research in marketing : IJRM ; …
32
(
2015
)
2
,
pp. 179-186
Persistent link: https://www.econbiz.de/10011337505
Saved in:
3
Managerial empathy facilitates egocentric predictions of consumer preferences
Hattula, Johannes D.
;
Herzog, Walter
;
Dahl, Darren W.
; …
- In:
Journal of marketing research : JMR
52
(
2015
)
2
,
pp. 235-252
Persistent link: https://www.econbiz.de/10010526559
Saved in:
4
Conceptualization and integration of marketing intelligence : the case of an industrial manufacturer
Helm, Roland
;
Krinner, Stephanie
;
Schmalfuß, Martin
- In:
Journal of business-to-business marketing
21
(
2014
)
4
,
pp. 237-255
Persistent link: https://www.econbiz.de/10010478073
Saved in:
5
International orientation, marketing mix, and the performance of international German 'mittelstand' companies
Kraft, Patricia
;
Dowling, Michael
;
Helm, Roland
- In:
International journal of business and globalisation : IJBG
8
(
2012
)
3
,
pp. 293-315
Persistent link: https://www.econbiz.de/10009733152
Saved in:
6
MIR talks to Hubertine Underberg-Ruder, President of the Board of Directors, Underberg AG
Underberg-Ruder, Hubertine
;
Diller, Hermann
- In:
GfK marketing intelligence review : Marketingforschung …
3
(
2011
)
2
,
pp. 54-60
Persistent link: https://www.econbiz.de/10009419837
Saved in:
7
MIR talks to Pieter Nota, executive board member Beiersdorf AG
Diller, Hermann
;
Nota, Pieter
- In:
GfK marketing intelligence review : Marketingforschung …
2
(
2010
)
1
,
pp. 54-60
Persistent link: https://www.econbiz.de/10003982252
Saved in:
8
Essays zur Schätzung von Marketingmodellen und zur Ableitung von Handlungsempfehlungen
Proppe, Dennis
-
2008
Persistent link: https://www.econbiz.de/10003772250
Saved in:
9
Patient- of physician-oriented marketing : what drives primary demand for prescription drugs?
Fischer, Marc
;
Albers, Sönke
- In:
MSI reports : working paper series
(
2007
)
3
,
pp. 131-153
Persistent link: https://www.econbiz.de/10003579959
Saved in:
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