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person:"Herrmann, Andreas"
~person:"Albers, Sönke"
~person:"Belz, Christian"
~person:"Berndt, Ralph"
~person:"Diller, Hermann"
~person:"Gilmore, Audrey"
~person:"Hattula, Johannes D."
~person:"McDonald, Malcolm"
~person:"Opresnik, Marc Oliver"
~person:"Simon, Hermann"
~subject:"Innovation"
~subject:"Market research"
~type_genre:"Aufsatz in Zeitschrift"
~type_genre:"Bibliography included"
~type_genre:"Case study"
~type_genre:"Hochschulschrift"
~type_genre:"Sammlung"
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Search: subject_exact:"Marketing management"
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Innovation
Market research
Marketing management
75
Marketingmanagement
75
Theorie
24
Theory
24
Deutschland
12
Germany
12
Beziehungsmarketing
11
Marketing
11
Relationship marketing
11
Consumer behaviour
9
KMU
9
Konsumentenverhalten
9
SME
9
Marktforschung
8
Preismanagement
6
Pricing strategy
6
Innovation management
4
Innovationsmanagement
4
Market segmentation
4
Marketing theory
4
Marketingtheorie
4
Marktsegmentierung
4
Decision
3
Entscheidung
3
Lieferantenmanagement
3
Product design
3
Produktgestaltung
3
Strategic management
3
Strategisches Management
3
Supplier relationship management
3
Target group
3
USA
3
United States
3
Unternehmen
3
Welt
3
World
3
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Aufsatz in Zeitschrift
Bibliography included
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10
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5
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German
6
English
6
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Herrmann, Andreas
Albers, Sönke
Belz, Christian
Berndt, Ralph
Diller, Hermann
Gilmore, Audrey
Hattula, Johannes D.
McDonald, Malcolm
Opresnik, Marc Oliver
Simon, Hermann
O'Cass, Aron
7
Di Benedetto, C. Anthony
6
Zhang, Jing
6
Bieger, Thomas
5
Bang, Nguyen
4
Gierl, Heribert
4
Helm, Roland
4
Kumar, Prashant
4
Scharf, Andreas
4
Schubert, Bernd
4
Sheth, Jagdish N.
4
Song, Michael
4
Bamfo, Bylon Abeeku
3
Bonney, Lawrence
3
Calantone, Roger J.
3
Cheng, Colin C.
3
Dayan, Mumin
3
Didonet, Simone Regina
3
Dogbe, Courage Simon Kofi
3
Droge, Cornelia
3
Eisend, Martin
3
Eng, Teck Yong
3
Gupta, Suraksha
3
Homburg, Christian
3
Jaworski, Bernard J.
3
Kohli, Ajay Kumar
3
Krinner, Stephanie
3
Krumwiede, Dennis
3
Kuester, Sabine
3
Lindgreen, Adam
3
Malhotra, Naresh K.
3
Morgan, Todd
3
Mu, Jifeng
3
Ngo, Liem Viet
3
O'Dwyer, Michele
3
Pomegbe, Wisdom Wise Kwabla
3
Simkin, Lyndon
3
Toaldo, Ana Maria Machado
3
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Journal of strategic marketing
2
European journal of marketing : EJM
1
Harvard-Manager : Periodikum zu Theorie u. Praxis d. Managements
1
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
1
Journal of business economics : JBE
1
Journal of marketing research : JMR
1
MSI reports : working paper series
1
Marketing : ZFP ; journal of research and management
1
Neue betriebswirtschaftliche Forschung : Nbf
1
Schmalenbachs Zeitschrift für betriebswirtschaftliche Forschung : ZfbF
1
Wissenschaft & Praxis
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ECONIS (ZBW)
12
Showing
1
-
10
of
12
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articles prioritized
date (newest first)
date (oldest first)
1
Competitor orientation in successful SMEs : an exploration of the impact on innovation
O'Dwyer, Michele
;
Gilmore, Audrey
- In:
Journal of strategic marketing
27
(
2019
)
1
,
pp. 21-37
Persistent link: https://www.econbiz.de/10012202441
Saved in:
2
Is more always better? : an investigation into the relationship between marketing influence and managers' market intelligence dissemination
Hattula, Johannes D.
;
Schmitz, Christian
;
Schmidt, Martin
; …
- In:
International journal of research in marketing : IJRM ; …
32
(
2015
)
2
,
pp. 179-186
Persistent link: https://www.econbiz.de/10011337505
Saved in:
3
Managerial empathy facilitates egocentric predictions of consumer preferences
Hattula, Johannes D.
;
Herzog, Walter
;
Dahl, Darren W.
; …
- In:
Journal of marketing research : JMR
52
(
2015
)
2
,
pp. 235-252
Persistent link: https://www.econbiz.de/10010526559
Saved in:
4
Marketinginnovativität : Konzeptionalisierung und Validierung einer strategischen Kernkompetenz im Konsumgüter-Marketing
Beinert, Markus
;
Diller, Hermann
- In:
Marketing : ZFP ; journal of research and management
31
(
2009
)
1
,
pp. 7-23
Persistent link: https://www.econbiz.de/10003810140
Saved in:
5
Innovation marketing in SMEs : an empirical study
O'Dwyer, Michele
;
Gilmore, Audrey
;
Carson, David
- In:
Journal of strategic marketing
17
(
2009
)
5
,
pp. 383-396
Persistent link: https://www.econbiz.de/10003916841
Saved in:
6
Innovative marketing in SMEs
O'Dwyer, Michele
;
Gilmore, Audrey
;
Carson, David
- In:
European journal of marketing : EJM
43
(
2009
)
1/2
,
pp. 46-61
Persistent link: https://www.econbiz.de/10009525884
Saved in:
7
Patient- of physician-oriented marketing : what drives primary demand for prescription drugs?
Fischer, Marc
;
Albers, Sönke
- In:
MSI reports : working paper series
(
2007
)
3
,
pp. 131-153
Persistent link: https://www.econbiz.de/10003579959
Saved in:
8
Kundenzufriedenheit : Konzepte - Methoden - Erfahrungen
Simon, Hermann
(
ed.
);
Homburg, Christian
(
contributor
)
-
1998
-
3., aktualisierte und erw. Aufl.
Persistent link: https://www.econbiz.de/10000666048
Saved in:
9
Nachfrageorientierte Produktgestaltung : ein Ansatz auf Basis der "means-end"-Theorie
Herrmann, Andreas
-
1996
Persistent link: https://www.econbiz.de/10000610473
Saved in:
10
Eine Methode zur Abgrenzung von Märkten
Bauer, Hans H.
- In:
Journal of business economics : JBE
62
(
1992
)
12
,
pp. 1341-1360
Persistent link: https://www.econbiz.de/10001135310
Saved in:
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