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person:"Herrmann, Andreas"
~person:"Albers, Sönke"
~person:"Yan, Ruiliang"
~type_genre:"Abstract"
~type_genre:"Arbeitspapier"
~type_genre:"Article in journal"
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Search: subject_exact:"Marketingstrategie"
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Marketing management
43
Marketingmanagement
43
Theorie
20
Theory
20
Distribution channel
10
Vertriebsweg
10
Game theory
7
Spieltheorie
7
Advertising
6
Marketing strategy
6
Preismanagement
6
Pricing strategy
6
Werbung
6
E-commerce
5
Electronic Commerce
5
Marketing strategies
5
B-to-B-Marketing
4
Betriebliche Budgetierung
4
Brand management
4
Business-to-business marketing
4
Corporate budgeting
4
Markenführung
4
Market research
4
Marktforschung
4
Mathematical programming
4
Mathematische Optimierung
4
Online retailing
4
Online-Handel
4
Advertising effects
3
Business game
3
Channel coordination
3
Consumer behaviour
3
Coordination
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Deutschland
3
Einzelhandel
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Germany
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Konsumentenverhalten
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36
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36
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Language
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English
26
German
18
Author
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Herrmann, Andreas
Albers, Sönke
Yan, Ruiliang
Vrontis, Demetris
26
Kumar, V.
25
O'Cass, Aron
23
Melewar, T. C.
20
Balmer, John M. T.
18
Kitchen, Philip J.
18
Morgan, Neil A.
18
Calantone, Roger J.
16
Gilmore, Audrey
16
Homburg, Christian
16
Pitt, Leyland F.
16
Bauer, Hans H.
15
Di Benedetto, C. Anthony
15
Brettel, Malte
14
Hunt, Shelby D.
14
Lindgreen, Adam
14
Sheth, Jagdish N.
14
Singh, Ramendra
14
Thrassou, Alkis
14
Dekimpe, Marnik G.
13
Fritz, Wolfgang
13
Gierl, Heribert
13
Morgan, Robert
13
Palmatier, Robert W.
13
Pauwels, Koen
13
Varadarajan, Rajan
13
Hult, G. Tomas M.
12
Ko, Eunju
12
Ngo, Liem Viet
12
Schultz, Don E.
12
Blankson, Charles
11
Laukkanen, Tommi
11
Terho, Harri
11
Verhoef, Peter C.
11
Wiedmann, Klaus-Peter
11
Dibb, Sally
10
Hanssens, Dominique M.
10
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Journal of retailing and consumer services
6
Manuskripte aus den Instituten für Betriebswirtschaftslehre der Universität Kiel
6
Industrial marketing management : the international journal for industrial and high-tech firms
5
Journal of business economics : JBE
4
Schmalenbachs Zeitschrift für betriebswirtschaftliche Forschung : ZfbF
4
Marketing : ZFP ; journal of research and management
3
Journal of business research : JBR
2
Betriebswirtschaftliche Aspekte lose gekoppelter Systeme und Eletronic Business
1
Harvard business review : HBR
1
International journal of business and systems research
1
International journal of electronic commerce : IJEC
1
International journal of internet marketing and advertising : IJIMA
1
International journal of production economics
1
Jahrbuch der Absatz- und Verbrauchsforschung
1
Journal of marketing research : JMR
1
Journal of the Academy of Marketing Science
1
MSI reports : working paper series
1
Marktforschung & Management : M & M ; Zeitschrift für marktorientierte Unternehmenspolitik
1
Schmalenbach business review : sbr
1
Zeitschrift für Planung : ZP
1
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ECONIS (ZBW)
43
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43
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1
Exclusivity strategies for digital products across digital and physical markets
Seifert, Rouven
;
Otten, Cord
;
Clement, Michel
;
Albers, …
- In:
Journal of the Academy of Marketing Science
51
(
2023
)
2
,
pp. 245-265
Persistent link: https://www.econbiz.de/10014251113
Saved in:
2
Mail-in-rebate and coordination strategies for brand competition
Amrouche, Nawel
;
Pei, Zhi
;
Yan, Ruiliang
- In:
International journal of production economics
247
(
2022
),
pp. 1-13
Persistent link: https://www.econbiz.de/10013339083
Saved in:
3
Which one is more valuable in coordinating the online and offline distribution? : service support or online price coordination
Pei, Zhi
;
Yan, Ruiliang
;
Ghose, Sanjoy
- In:
Industrial marketing management : the international …
87
(
2020
),
pp. 150-159
Persistent link: https://www.econbiz.de/10012285147
Saved in:
4
Cooperative behavior and information sharing in the e-commerce age
Pei, Zhi
;
Yan, Ruiliang
- In:
Industrial marketing management : the international …
76
(
2019
),
pp. 12-22
Persistent link: https://www.econbiz.de/10011990709
Saved in:
5
Return policies and O2O coordination in the e-tailing age
Yan, Ruiliang
;
Pei, Zhi
- In:
Journal of retailing and consumer services
50
(
2019
),
pp. 314-321
Persistent link: https://www.econbiz.de/10012114171
Saved in:
6
Is brand alliance always beneficial to firms?
Yan, Ruiliang
;
Cao, Zixia
- In:
Journal of retailing and consumer services
34
(
2017
),
pp. 193-200
Persistent link: https://www.econbiz.de/10011629053
Saved in:
7
National brand's local advertising and wholesale-price incentive under prior versus no prior information
Amrouche, Nawel
;
Yan, Ruiliang
- In:
Industrial marketing management : the international …
64
(
2017
),
pp. 161-174
Persistent link: https://www.econbiz.de/10011738518
Saved in:
8
A meta-analysis of marketing communication carryover effects
Köhler, Christine
;
Mantrala, Murali K.
;
Albers, Sönke
; …
- In:
Journal of marketing research : JMR
54
(
2017
)
6
,
pp. 990-1008
Persistent link: https://www.econbiz.de/10011785010
Saved in:
9
Manufacturer's cooperative advertising, demand uncertainty, and information sharing
Yan, Ruiliang
;
Cao, Zixia
;
Pei, Zhi
- In:
Journal of business research : JBR
69
(
2016
)
2
,
pp. 709-717
Persistent link: https://www.econbiz.de/10011436236
Saved in:
10
Do channel members value the multiple-cooperation strategy?
Yan, Ruiliang
;
Pei, Zhi
;
Myers, Chris
- In:
Journal of retailing and consumer services
30
(
2016
),
pp. 84-95
Persistent link: https://www.econbiz.de/10011473150
Saved in:
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