National brand's local advertising and wholesale-price incentive under prior versus no prior information
Year of publication: |
July 2017
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Authors: | Amrouche, Nawel ; Yan, Ruiliang |
Published in: |
Industrial marketing management : the international journal for industrial and high-tech firms. - New York, NY [u.a.] : Elsevier, ISSN 0019-8501, ZDB-ID 120124-4. - Vol. 64.2017, p. 161-174
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Subject: | Marketing strategy | Brand competition | Local advertising | Incentive mechanisms | Prior information | B2B markets | Werbung | Advertising | Markenführung | Brand management | Markenartikel | Brand | B-to-B-Marketing | Business-to-business marketing | Marketingmanagement | Marketing management | Theorie | Theory | Konsumentenverhalten | Consumer behaviour |
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