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person:"Herrmann, Andreas"
~person:"Belz, Christian"
~person:"Diller, Hermann"
~person:"Kleinaltenkamp, Michael"
~person:"McDonald, Malcolm"
~person:"Quelch, John A."
~subject:"Internationales Marketing"
~type_genre:"Case study"
~type_genre:"Hochschulschrift"
~type_genre:"Ratgeber"
~type_genre:"Sammelwerk"
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Herrmann, Andreas
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Böhm, Bettina
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1
Global marketing management : a casebook
Quelch, John A.
(
contributor
); …
-
2006
-
5. ed.
Persistent link: https://www.econbiz.de/10002731223
Saved in:
2
The global market : developing a strategy to manage across borders
Quelch, John A.
(
ed.
)
-
2004
-
1. ed.
Persistent link: https://www.econbiz.de/10001906836
Saved in:
3
Strategisches Business-to-Business-Marketing : mit 54 Tabellen
Kleinaltenkamp, Michael
(
ed.
);
Plinke, Wulff
(
ed.
)
-
2002
-
2. Auflage
Persistent link: https://www.econbiz.de/10001684266
Saved in:
4
Strategisches Business-to-Business-Marketing
Kleinaltenkamp, Michael
(
ed.
);
Plinke, Wulff
(
ed.
)
-
2000
Persistent link: https://www.econbiz.de/10001430313
Saved in:
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