//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
person:"Herrmann, Andreas"
~person:"Belz, Christian"
~person:"McDonald, Malcolm"
~person:"Merrilees, Bill"
~subject:"Brand management"
~type:"article"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Marketing management"
Narrow search
Delete all filters
| 6 applied filters
Year of publication
From:
To:
Subject
All
Brand management
Marketing management
31
Marketingmanagement
31
Markenführung
7
Theorie
7
Theory
7
Beziehungsmarketing
4
Relationship marketing
4
Firm performance
3
Innovation management
3
Innovationsmanagement
3
Preismanagement
3
Pricing strategy
3
Unternehmenserfolg
3
Automotive industry
2
Brand image
2
Brand orientation
2
Business process management
2
Consumer behaviour
2
Deutschland
2
Germany
2
Innovation
2
Kfz-Industrie
2
Konsumentenverhalten
2
Markenimage
2
Market segmentation
2
Marktsegmentierung
2
Physical distribution
2
Product quality
2
Produktqualität
2
Prozessmanagement
2
Strategic management
2
Strategisches Management
2
Vertrieb
2
Arbeitsorganisation
1
Behavioral economics
1
Brand
1
Brand architecture
1
Brand engagement
1
Brand performance
1
more ...
less ...
Online availability
All
Undetermined
1
Type of publication
All
Article
Type of publication (narrower categories)
All
Article in journal
6
Aufsatz in Zeitschrift
6
Aufsatz im Buch
1
Book section
1
Language
All
English
5
German
2
Author
All
Herrmann, Andreas
Belz, Christian
McDonald, Malcolm
Merrilees, Bill
Melewar, T. C.
12
Laukkanen, Tommi
9
Keller, Kevin Lane
7
Kitchen, Philip J.
7
Ko, Eunju
7
O'Cass, Aron
7
Urde, Mats
7
Balmer, John M. T.
6
Baumgarth, Carsten
6
Foroudi, Pantea
6
Hirvonen, Saku
6
Reijonen, Helen
6
Šerić, Maja
6
Aaker, David A.
4
Balmer, John M.T.
4
Bang Nguyen Viet
4
Bang, Nguyen
4
Gupta, Suraksha
4
Loureiro, Sandra Maria Correia
4
Mingione, Michela
4
Pitt, Leyland F.
4
Schultz, Don E.
4
Srivastava, R. K.
4
Tuominen, Sasu
4
Wymer, Walter
4
Abratt, Russell
3
Abril Barrie, Carmen
3
Adeola, Ogechi
3
Amrouche, Nawel
3
Anees-ur-Rehman, Muhammad
3
Barrio-García, Salvador del
3
Casidy, Riza
3
Chan-Olmsted, Sylvia M.
3
Cuneo, Andres
3
Dekimpe, Marnik G.
3
Eisingerich, Andreas B
3
Esch, Franz-Rudolf
3
Geyskens, Inge
3
Gierl, Heribert
3
more ...
less ...
Published in...
All
Journal of strategic marketing
2
Innovation Driven Marketing : vom Trend zur innovativen Marketinglösung
1
Journal of business economics : JBE
1
Journal of business research : JBR
1
Marketing intelligence & planning
1
The journal of brand management : an international journal
1
Source
All
ECONIS (ZBW)
7
Showing
1
-
7
of
7
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Strategic hybrid orientation between market orientation and brand orientation : guiding principles
M'zungu, Simon
;
Merrilees, Bill
;
Miller, Dale
- In:
Journal of strategic marketing
25
(
2017
)
4
,
pp. 275-288
Persistent link: https://www.econbiz.de/10011871355
Saved in:
2
Restoring luxury corporate heritage brands : from crisis to ascendency
Cooper, Holly
;
Miller, Dale
;
Merrilees, Bill
- In:
The journal of brand management : an international journal
22
(
2015
)
5
,
pp. 448-466
Persistent link: https://www.econbiz.de/10011350065
Saved in:
3
An empirical study of the antecedents and consequences of brand engagement
Wong, Ho Yin
;
Merrilees, Bill
- In:
Marketing intelligence & planning
33
(
2015
)
4
,
pp. 575-591
Persistent link: https://www.econbiz.de/10011381691
Saved in:
4
Brand orientation and market orientation : from alternatives to synergy
Urde, Mats
;
Baumgarth, Carsten
;
Merrilees, Bill
- In:
Journal of business research : JBR
66
(
2013
)
1
,
pp. 13-20
Persistent link: https://www.econbiz.de/10009720407
Saved in:
5
Neue Prinzipien für das Marketing
Belz, Christian
;
Giger, Andreas
;
Jelden, Jörg
; …
- In:
Innovation Driven Marketing : vom Trend zur innovativen …
,
(pp. 35-48)
.
2007
Persistent link: https://www.econbiz.de/10003506964
Saved in:
6
Closing the marketing strategy to performance gap : the role of brand orientation
Wong, Ho Yin
;
Merrilees, Bill
- In:
Journal of strategic marketing
15
(
2007
)
5
,
pp. 387-402
Persistent link: https://www.econbiz.de/10003621405
Saved in:
7
Ein Ansatz zur Steuerung der Markenstärke : Grundidee, Methodik und Implikationen
Huber, Frank
;
Herrmann, Andreas
;
Peter, Sibylle
- In:
Journal of business economics : JBE
73
(
2003
)
4
,
pp. 345-370
Persistent link: https://www.econbiz.de/10001752313
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->