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person:"Herrmann, Andreas"
~person:"Hartley, Steven W."
~person:"Hinson, Robert"
~person:"Kerin, Roger A."
~person:"Kotler, Philip"
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Herrmann, Andreas
Hartley, Steven W.
Hinson, Robert
Kerin, Roger A.
Kotler, Philip
Bruhn, Manfred
85
Meffert, Heribert
66
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65
Pepels, Werner
46
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42
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30
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29
Vrontis, Demetris
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Does marketing need reform? : fresh perspectives on the future
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Marketing : a Marketing Centrum OPK Kft. folyóirata
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Marketing Communications and Brand Development in Emerging Economies Volume I : Contemporary and Future Perspectives
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ECONIS (ZBW)
158
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61
Legends in marketing
Kotler, Philip
-
2012
Persistent link: https://www.econbiz.de/10009503416
Saved in:
62
Market orientation in a developing economy public institution : revisitiong the Kohli and Jaworski's framework
Mahmoud, Mohammed A.
;
Hinson, Robert
- In:
International journal of public sector management : IJPSM
25
(
2012
)
2
,
pp. 88-102
Persistent link: https://www.econbiz.de/10009547222
Saved in:
63
Marketing management
Kotler, Philip
;
Keller, Kevin Lane
-
2012
-
14. ed., global ed.
Persistent link: https://www.econbiz.de/10009299400
Saved in:
64
Principles of marketing
Kotler, Philip
;
Armstrong, Gary
-
2012
-
14. ed., global. ed.
Persistent link: https://www.econbiz.de/10013481965
Saved in:
65
Marketing
Kerin, Roger A.
;
Hartley, Steven W.
;
Rudelius, William
-
2011
-
10. ed
Persistent link: https://www.econbiz.de/10003887810
Saved in:
66
Marketing : the core
Kerin, Roger A.
;
Hartley, Steven W.
;
Rudelius, William
-
2011
-
4th ed
Persistent link: https://www.econbiz.de/10008738251
Saved in:
67
Organizational environment and SME marketing practices in an emerging economy
Hinson, Robert
;
Dadzie, Kofi Q.
- In:
Entrepreneurship marketing : principles and practice of …
,
(pp. 434-449)
.
2011
Persistent link: https://www.econbiz.de/10008822507
Saved in:
68
Grundlagen des Marketing
Kotler, Philip
;
Armstrong, Gary
;
Wong, Veronica
; …
-
2011
-
5., aktualisierte Aufl.
Persistent link: https://www.econbiz.de/10008657112
Saved in:
69
Design thinking, demarketing and behavioral economics : fostering interdisciplinary growth in social marketing
Lefebvre, R. Craig
;
Kotler, Philip
- In:
The SAGE handbook of social marketing
,
(pp. 80-94)
.
2011
Persistent link: https://www.econbiz.de/10009380705
Saved in:
70
Marketing strategy
Peterson, Robert A.
(
contributor
); …
-
2011
Persistent link: https://www.econbiz.de/10008773105
Saved in:
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