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person:"Herrmann, Andreas"
~person:"Hartley, Steven W."
~person:"Hinson, Robert"
~person:"Peter, Jerome Paul"
~person:"Wiedmann, Klaus-Peter"
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Marketing management
111
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Herrmann, Andreas
Hartley, Steven W.
Hinson, Robert
Peter, Jerome Paul
Wiedmann, Klaus-Peter
Kotler, Philip
92
Bruhn, Manfred
84
Meffert, Heribert
66
Homburg, Christian
65
Pepels, Werner
46
Sheth, Jagdish N.
42
Kumar, V.
38
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37
Esch, Franz-Rudolf
36
Kirchgeorg, Manfred
35
Tomczak, Torsten
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Backhaus, Klaus
33
Bauer, Hans H.
33
Piercy, Nigel
30
Kitchen, Philip J.
29
Vrontis, Demetris
29
Kuß, Alfred
28
Albers, Sönke
27
Kerin, Roger A.
27
Kleinaltenkamp, Michael
26
Schneider, Willy
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Berndt, Ralph
25
Burmann, Christoph
25
O'Cass, Aron
24
Diller, Hermann
23
Fritz, Wolfgang
23
Melewar, T. C.
22
Reinecke, Sven
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Varadarajan, Rajan
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21
Balmer, John M. T.
21
Fantapié Altobelli, Claudia
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McDonald, Malcolm
21
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Schriftenreihe Marketing, Management
9
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5
Palgrave Studies of Marketing in Emerging Economies
5
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5
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Das Internet der Zukunft : bewährte Erfolgstreiber und neue Chancen ; Wolfgang Fritz zum 60. Geburtstag
1
Digital transformation in business and society : theory and cases
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Entrepreneurship marketing : principles and practice of SME marketing
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International journal of contemporary hospitality management
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Marketing Communications and Brand Development in Emerging Economies Volume I : Contemporary and Future Perspectives
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Marketing Communications and Brand Development in Emerging Markets Volume II : Insights for a Changing World
1
Marktforschung & Management : M & M ; Zeitschrift für marktorientierte Unternehmenspolitik
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Marktorientierte Unternehmensführung : Reflexionen - Denkanstöße - Perspektiven ; Festschrift für Heribert Meffert zum 60. Geburtstag
1
McGraw-Hill Irwin series in marketing
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McGraw-Hill higher education
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Neue betriebswirtschaftliche Forschung : Nbf
1
Palgrave pivot
1
Public Sector Marketing Communications, Volume II : Traditional and Digital Perspectives
1
Schmalenbachs Zeitschrift für betriebswirtschaftliche Forschung : ZfbF
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Schriftenreihe Marketing & Management
1
Schriftenreihe Marketing-Management
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ECONIS (ZBW)
111
USB Cologne (EcoSocSci)
5
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111
A preface to marketing management
Peter, Jerome Paul
-
1991
-
5th ed
Persistent link: https://www.econbiz.de/10013481730
Saved in:
112
A sales forecasting model for firms selling projects "to-order"
Rudelius, William
- In:
Advances in business marketing : a research annual
4
(
1990
),
pp. 147-175
Persistent link: https://www.econbiz.de/10001097979
Saved in:
113
Strategisches Ökologiemarketing umwelt- und verbraucherpolitischer Organisationen
Wiedmann, Klaus-Peter
-
1988
Persistent link: https://www.econbiz.de/10000083884
Saved in:
114
Consumer behavior : marketing strategy perspectives
Peter, Jerome Paul
-
1987
Persistent link: https://www.econbiz.de/10000735104
Saved in:
115
Die Selbstzerstörung unserer Welt durch unternehmerische Marktpolitik?
Raffée, Hans
- In:
Marketing : ZFP ; journal of research and management
7
(
1985
)
4
,
pp. 229-240
Persistent link: https://www.econbiz.de/10001017657
Saved in:
116
Entwicklungsperspektiven der strategischen Unternehmensführung und des strategischen Marketing
Wiedmann, Klaus-Peter
- In:
Marketing : ZFP ; journal of research and management
7
(
1985
)
3
,
pp. 149-160
Persistent link: https://www.econbiz.de/10001017750
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