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person:"Hess, Thomas"
~person:"Sonnac, Nathalie"
~person:"Sriram, S."
~type_genre:"Article in journal"
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Search: subject_exact:"Pressewesen"
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Advertising
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Hess, Thomas
Sonnac, Nathalie
Sriram, S.
Picard, Robert G.
8
Lacy, Stephen
6
Dewenter, Ralf
5
Graham, Gary
4
Gustafsson, Karl Erik
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Witteloostuijn, Arjen van
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Behringer, Stefan
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Karimi, Jahangir
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Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
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Quantitative marketing and economics : QME
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ECONIS (ZBW)
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Paywalls : monetizing online content
Pattabhiramaiah, Adithya
;
Sriram, S.
;
Manchanda, Puneet
- In:
Journal of marketing
83
(
2019
)
2
,
pp. 19-36
Persistent link: https://www.econbiz.de/10012175882
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2
Rising prices under declining preferences : the case of the U.S. print newspaper industry
Pattabhiramaiah, Adithya
;
Sriram, S.
;
Sridhar, Shrihari
- In:
Marketing science : the marketing journal of the …
37
(
2018
)
1
,
pp. 97-122
Persistent link: https://www.econbiz.de/10011818467
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3
Is online newspaper advertising cannibalizing print advertising?
Sridhar, Shrihari
;
Sriram, S.
- In:
Quantitative marketing and economics : QME
13
(
2015
)
4
,
pp. 283-318
Persistent link: https://www.econbiz.de/10011445828
Saved in:
4
Does advertising lower the price of newspapers to consumers? : A theoretical appraisal
Gabszewicz, Jean Jaskold
;
Laussel, Didier
;
Sonnac, Nathalie
- In:
Economics letters
87
(
2005
)
1
,
pp. 127-134
Persistent link: https://www.econbiz.de/10002689293
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