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person:"Homburg, Christian"
~person:"Baumann, Jasmin"
~person:"Chatterjee, Sharmila C."
~person:"Menon, Ajay"
~person:"Narus, James A."
~person:"Tecklenburg, Tim"
~subject:"Marketing management"
~subject:"Value creation"
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Search: subject_exact:"Supplier relationship management"
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Marketing management
Value creation
Lieferantenmanagement
55
Supplier relationship management
55
Beziehungsmarketing
22
Relationship marketing
22
Deutschland
21
Germany
21
Theorie
18
Theory
18
Business-to-business marketing
14
B-to-B-Marketing
13
Customer value
13
Kundenwert
13
Marketingmanagement
13
Customer satisfaction
8
Kundenzufriedenheit
8
Consumer behaviour
7
Konsumentenverhalten
7
Kundenbindung
7
Betriebliche Wertschöpfung
6
Beziehungsmanagement
6
Erfolgsfaktor
6
Marketing-Mix
6
Success factor
6
Customer integration
5
Estimation
5
Kundenintegration
5
Preismanagement
5
Pricing strategy
5
Schätzung
5
Beschaffung
4
Business-to-Business-Marketing
4
Kundenmanagement
4
Procurement
4
Value co-creation
4
Bundling strategy
3
E-commerce
3
Electronic Commerce
3
Leistungsbündel
3
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Article
11
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Collection of articles of several authors
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English
12
German
7
Author
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Homburg, Christian
Baumann, Jasmin
Chatterjee, Sharmila C.
Menon, Ajay
Narus, James A.
Tecklenburg, Tim
Bruhn, Manfred
14
Kleinaltenkamp, Michael
10
Corsaro, Daniela
6
Grönroos, Christian
6
Keränen, Joona
6
Pietrobelli, Carlo
6
Bauer, Hans H.
5
Eggert, Andreas
5
Hammervoll, Trond
5
Helmold, Marc
5
Jacob, Frank
5
Ulaga, Wolfgang
5
Ahlert, Dieter
4
Di Benedetto, C. Anthony
4
Gil Saura, Irene
4
Komulainen, Hanna
4
Lindgreen, Adam
4
Piller, Frank T.
4
Rai, Arun
4
Reiß, Michael
4
Snehota, Ivan
4
Valla, Jean-Paul
4
Aarikka-Stenroos, Leena
3
Agostino, Mariarosaria
3
Altenburg, Tilman
3
Andersen, Poul Houman
3
Baraldi, Enrico
3
Bonamigo, Andrei
3
Bräuninger, Michael
3
Cabiddu, Francesca
3
Cartwright, Severina
3
Chatain, Olivier
3
Du, Steve
3
Dwyer, F. R.
3
Faure, Guy
3
Fischer, Bettina
3
Freiling, Jörg
3
Fuentes-Blasco, Maria
3
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Industrial marketing management : the international journal for industrial and high-tech firms
3
Journal of the Academy of Marketing Science
2
AMS review : official publication of the Academy of Marketing Science
1
Journal of business economics : JBE
1
Journal of business research : JBR
1
Journal of marketing
1
Journal of marketing management : MM
1
Marketing : ZFP ; journal of research and management
1
Working paper / Universität Mainz, Lehrstuhl für Betriebswirtschaftslehre und Marketing
1
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ECONIS (ZBW)
18
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1
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18
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date (oldest first)
1
Customer journey management capability in business-to-business markets : its bright and dark sides and overall impact on firm performance
Homburg, Christian
;
Tischer, Moritz
- In:
Journal of the Academy of Marketing Science
51
(
2023
)
5
,
pp. 1046-1074
Persistent link: https://www.econbiz.de/10014336054
Saved in:
2
Value co-creation : Balancing B2B platform value and potential reverse-value effects
Latinovic, Zoran
;
Chatterjee, Sharmila C.
- In:
Journal of business research : JBR
175
(
2024
),
pp. 1-10
Persistent link: https://www.econbiz.de/10014549652
Saved in:
3
Addressing a product management's orphan : how to externally implement product eliminations in a B2B setting
Prigge, Jana-Kristin
;
Homburg, Christian
;
Fürst, Andreas
- In:
Industrial marketing management : the international …
68
(
2018
),
pp. 56-73
Persistent link: https://www.econbiz.de/10011822115
Saved in:
4
Handbuch Kundenbindungsmanagement : Strategien und Instrumente für ein erfolgreiches CRM
Bruhn, Manfred
(
ed.
);
Homburg, Christian
(
ed.
)
-
2017
-
9., überarbeitete Auflage
Persistent link: https://www.econbiz.de/10011570356
Saved in:
5
B2B relationship calculus : quantifying resource effects in service-dominant logic
DeLeon, Anthony J.
;
Chatterjee, Sharmila C.
- In:
Journal of the Academy of Marketing Science
45
(
2017
)
3
,
pp. 402-427
Persistent link: https://www.econbiz.de/10011685005
Saved in:
6
The challenge of communicating reciprocal value promises : buyer-seller value proposition disparity in professional services
Baumann, Jasmin
;
Le Meunier-FitzHugh, Kenneth
;
Wilson, Hugh
- In:
Industrial marketing management : the international …
64
(
2017
),
pp. 107-121
Persistent link: https://www.econbiz.de/10011738398
Saved in:
7
Value co-creation practices and capabilities : sustained purposeful engagement across B2B systems
Marcos Cuevas, Javier
;
Nätti, Satu
;
Palo, Teea
; …
- In:
Industrial marketing management : the international …
56
(
2016
),
pp. 97-107
Persistent link: https://www.econbiz.de/10011531238
Saved in:
8
Making value co-creation a reality : exploring the co-creative value processes in customer-salesperson interaction
Baumann, Jasmin
;
Le Meunier-FitzHugh, Kenneth
- In:
Journal of marketing management : MM
31
(
2015
)
3/4
,
pp. 289-316
Persistent link: https://www.econbiz.de/10010512567
Saved in:
9
Looking beyond the horizon : how to approach the customers' customers in business-to-business markets
Homburg, Christian
;
Wilczek, Halina
;
Hahn, Alexander
- In:
Journal of marketing
78
(
2014
)
5
,
pp. 58-77
Persistent link: https://www.econbiz.de/10010419899
Saved in:
10
Trust as a facilitator of co-creation in customer-salesperson interaction : an imperative for the realization of episodic and relational value?
Baumann, Jasmin
;
Le Meunier-FitzHugh, Kenneth
- In:
AMS review : official publication of the Academy of …
4
(
2014
)
1/2
,
pp. 5-20
Persistent link: https://www.econbiz.de/10010378851
Saved in:
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